About Us

Our Vision:

To become an indispensable resource to Northeast Wisconsin public relations practitioners throughout all stages of their communications careers.

Our Mission:

The PRSA Chapter of Northeast Wisconsin serves as an indispensable resource by:

  • supporting and advancing the profession by building relationships with community groups, the public and the news media that are critical to our mutual and ongoing success, and by

  • bringing together a network of colleagues for fun and professional development unifying the local base of practitioners.

For more information about how the Northeast Wisconsin PRSA Chapter operates, see our Bylaws.

Our Beginnings:

Chartered in 1947, the Public Relations Society of America (PRSA) is the world's largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry's leading voices on the important business and professional issues of our time.

The PRSA Northeast Wisconsin chapter evolved out of a local organization called Professional Communicators (ProCom), formerly known as PRO -- Public Relations Organization. In 2000, the organization was languishing and at the final board meeting for that organization, a board members brought up the idea of converting ProCom into a PRSA chapter. And that was history!

Our chapter's first president, Julie Kolka, APR, and a group of board members volunteered to contact the national PRSA office to convert the organization. After months of demonstrating that we had enough current and potential public relations members here in Northeast Wisconsin, the group relaunched the organization as PRSA Northeast Wisconsin in the fall of 2000.

"I remember one final, frantic afternoon spent driving the 'current member' petition to Oshkosh and the Fox Cities to gather the necessary signatures and get the paperwork Fed Ex'ed in time to meet national's deadline," said Julie Kolka, PRSA Northeast Wisconsin's first chapter president. "I think pursuing the conversion with nationals and following through with all of the required steps to create the new chapter was my main achievement."

Growing and Changing:

Today, Northeast Wisconsin in home to a vibrant, active chapter of the Public Relations Society of America. Our 70+ members work in corporations, agencies, associations, service organizations, government and universities spanning from Green Bay, Appleton, Oshkosh, Stevens Point and surrounding areas.

Our chapter sponsors monthly luncheon seminars, mixers, professional development seminars and an annual awards program called the PRemier Awards.

Learn how to become a member.