February 2017 Print

Letter from the President

Last week I presented at a conference in Panama. It was very rewarding, helping Central American police officers gain confidence in public speaking. And it reminded me of what can be gained by focusing on essentials.

Six weeks into 2017, how busy are you? How crazy are your days? Do you rush from one task to the next?

When I feel this way, it is a reminder to pause and ask: how many things on my to-do list are really essential? And how many are just things I'd like to get done?

My friends in Lean have a saying: "Focus on the critical few, instead of the good many."

How different would life be if you did this? What would change if you deleted some tasks from your calendar?  What if, instead of 10 items on your to-do list, you focused on the 5 that were most crucial?

Every time we say "yes," by default we say "no" to other options. Going to Panama last week meant saying "no" to other good things. Was it worth it? You bet.

So, here's my "What Matters" List:  Making things better. Helping others. Learning and growth. Using my skills for good. Enjoying life with people I love. Supporting my family. Traveling to new places.

What's not on my list: Executing every tactic that is brainstormed. Attending every meeting I am invited to. Keeping my house perfectly clean. Taking on every project that comes up.

What's on your list? What could you remove? What do you want to renew your focus on?  

And in the words of Steve Jobs, "How many times did you say no today?"

 - Angela Brumm, APR


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Upcoming Events

We have some can't-miss programs planned for our next few monthly luncheons! First up...

February 21: Behind the Scenes of Football Fan Engagement 

Imagine the task of engaging more than 80,000 fans on a football Sunday at Lambeau Field. Or how about engaging more than 5.4 million fans around the world on Facebook. Those are just a couple of the challenges that Gabrielle Dow faces as Vice President of Marketing and Fan Engagement for the Green Bay Packers. Dow has more than 22 years of experience in professional sports, entertainment and venues, including eight years with the Baltimore Ravens as VP of Marketing before joining the Packers organization in 2014. She’s also spent time marketing the NHL’s Florida Panthers and NBA’s Los Angeles Lakers as well as the Staples Center, Kodak Theatre and The Forum. 

During her time with the Packers, Dow and her team have enhanced the gameday experience with a variety of new elements at Lambeau Field, including the use of pyrotechnics and revamped music selections, along with “Get Loud Lambeau” fan-engagement campaign. She’s also introduced a new fan spirit initiative, “Green and Gold Friday.” 

And during her time with us, Dow will take us behind the scenes in marketing a professional sports team and what it takes to engage fans in today’s social media world.


$25.00 PRSA Member
$30.00 after 7 pm on February 16

$35.00 Non-Member
$40.00 after 7 pm on February 16

$15.00 Full-Time Student
$20.00 after 7 pm on February 16

Register Now!

March 21: Paid Advertising on Social Media (Registration opening soon!)

April 18: The Communicator’s Role as PIO in an Emergency Situation (RESCHEDULED DATE from January; registration to open in March)

NOTE: Each of these meetings will be held from 11:30 a.m. - 1 p.m. at The Marq, located at

3177 French Road 
De Pere, WI 54115

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Seeking Smart, Fun and Dedicated PR Practitioners

No, you’re not looking at a new personal section of the chapter’s newsletter. Since it’s February and we’re surrounded by hearts and chocolates and everything sweet, I’m seeking your help in spreading a little PR love!

I have three opportunities available with our student chapters for you to give back, get out and grow in PR:

1) I’m looking for multiple PRSA Northeast Wisconsin chapter members to pilot a mentor program with our PRSSA chapters. We’re working on the final details but if you have a few hours each semester to invest into the future of Public Relations, and wouldn’t mind chatting with students about your experiences, answering their questions about the industry, providing tips on interning or interviewing, and serving as an example of an ethical and exciting PR professional, please contact me by March 3, 2017.

2) UWGB is asking for local PR pros to be a part of its "A Day In The Life Of..." series. Your 30-45 minute commitment at 11 a.m. on any Wednesday of your choosing will highlight A Day In The Life at your job and help the PRSSA students learn about the variety of PR roles, responsibilities and tasks available in the workforce. Fun! Your presentation can highlight your current role or be a recap of your career to date and should last 25-30 minutes with an additional 10-15 minutes reserved for Q&A time with the students.

 3) The University of Wisconsin Oshkosh PRSSA chapter is seeking a Professional Advisor. This position does not require attendance at all PRSSA meetings but does require APR status and someone who will stay connected and engaged with the UWO PRSSA chapter. Here are the benefits you’ll receive by serving as Professional Advisor:

  • Connecting with up-and-coming PR practitioners
  • Learning from the students (Hello, new trends& technology!)
  • Sharing stories and offering advice based upon your experiences
  • Shaping the future of the industry


If you've fallen in love with any of these opportunities, please e-mail me at:

Thank you for your consideration and support of the PRSA Northeast Wisconsin vision,
 - Kim Bresser, PRSA-NEW Liaison for UWGB, UWO and NMU PRSSA

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Ethics Corner

In case you missed it, please be sure to read PRSA's Statement on "Alternative Facts"

Truth is the foundation of all effective communications. By being truthful, we build and maintain trust with the media and our customers, clients and employees. As professional communicators, we take very seriously our responsibility to communicate with honesty and accuracy.
The Public Relations Society of America, the nation's largest communications association, sets the standard of ethical behavior for our 22,000 members through our Code of Ethics. Encouraging and perpetuating the use of alternative facts by a high-profile spokesperson reflects poorly on all communications professionals.
PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never spin, mislead or alter facts. We applaud our colleagues and professional journalists who work hard to find and report the truth.

Jane Dvorak, APR, Fellow PRSA, Chair of the Society for 2017

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New Members

What do you get when you have 2 new chapter members working at the same employer? A double New Member Spotlight! First meet Kelsey McElrath...then stick around to meet her colleague Kristin Fencl!

Kelsey McElrath

Where do you work? What is the role in your company?

Jewelers Mutual Insurance Company – Marketing and Corporate Communications Specialist

Please share some of your education/employment background.

I attended the University of Wisconsin – Eau Claire and graduated with degrees in both Mass Communications – Advertising and Spanish. I minored in Art History, because I couldn’t get enough! I started my career working at the Fox Cities Performing Arts Center right out of school and loved it. I transitioned out of the non-profit world a little over two years ago and have been with Jewelers Mutual ever since.

Describe your typical day.

Being in the world of communications, we are always flexible with what is thrown at us. On a quiet day, I’ll have a lot of desk time and be able to work ahead on upcoming initiatives and company communications. On a busy day, I am in meetings and barely see my desk. No matter how busy or overwhelming a day can be, I always try to get time away from my desk to eat lunch. It’s a great way to refresh and reset for the afternoon.

What do you hope to get out of PRSA?

I hope to learn as much as I can from the best in the area. Professional connections are so important, whether you’re asking for advice on a specific situation or networking for future opportunities. Northeast Wisconsin is fortunate to the home of many successful organizations and businesses.

Any hobbies?

I am expecting my first child on March 1st, so he will definitely be my new hobby. Besides being a future mom, being outside (especially in the non-Winter months) is my favorite thing. Gardening, biking, walking the dog, wimming – you name it. The sunnier the day, the better!




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New Members: Part II

Kristin Fencl

Where do you work? What is the role in your company?

I work at Jewelers Mutual Insurance Company. My role is Marketing Communications Associate. I primarily focus on social media and social listening.

Please share some of your education/employment background.

I graduated from the University of Wisconsin - Eau Claire with a Mass Communications, Advertising degree. I have worked in insurance marketing going on 4 years now.

Describe your typical day.

My typical day consists of jewelry and wedding engagements! Who wouldn’t love that? Honestly, our focus as a jewelry insurer is to protect your jewelry. That jewelry also often comes along with some really great memories of life’s big moments, so we get to celebrate those every day.

What do you hope to get out of PRSA?

I enjoy meeting new people and constantly learning how to better myself and my work. Getting the ability to talk through different ideas with people in the same type of roles as mine and bounce ideas off one another has been very beneficial.

Any hobbies?

My biggest hobby consists of my husband and I chasing our 1-year-old daughter around! Since moving back to the area from Madison about a year ago, we have had lots of time spent with family and friends.



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Member Anniversaries

Congratulations to these folks in our PRSA Northeast WI chapter, who are all celebrating membership anniversaries in February!

Brian Becker: University of Wisconsin Colleges & UW-Extension, 1 year

Ioana Coman: UW-Green Bay, 1 year

John Daggett: Oshkosh Corporation, 25 years

Michael Kawleski: Georgia-Pacific, 5 years

Laurie Krasin: University of Wisconsin Colleges, 1 year

Barbara Kretsch: Secura Insurance, 15 years

Madeline Jo Laviolette: Stewart Manufacturing, 1 year

Megan Mulholland, APR: ThedaCare, 8 years

Maria Nelson: Red Shoes PR, 7 years

Nicole Onesti: Paper Converting Machine Company, 6 years

Melissa Sabel: Stevens Point Area Convention & Visitors Bureau, 11 years

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