May 2017 Print

Letter from the President

This is not an article on strategy or process improvement. These are some of my favorite topics, but this article is about something just as important.

It's May, and summer is not far away. So I ask: What are your plans? Have you scheduled time to relax or travel? A family vacation, weekend with friends, a day for yourself?

Monday through Friday (and some nights/weekends) we focus on work. On creating plans, completing tasks, measuring results. It is no less important that we make time to get away. It's good for us - beneficial to our mental and emotional health. And it's fun!

Perhaps you'd love a long weekend at a Lake Superior cabin. Maybe 2 weeks exploring France is more your style. Or maybe a few days off to relax at home sounds like a dream.

I don't know what you want, but I bet you do. What would you love do to this summer? How can you make it work? Plan to set aside time and figure out how to make it happen.

In a decade, you may remember the work you'll do this week, which seems so critical right now. But I guarantee you'll also remember the vacation or stay-cation you enjoyed this summer.

So make plans to relax. Enjoy the summer! And return to work refreshed.

"There is more to life than increasing its speed."  -Ghandi 

- Angela Brumm, APR

President, PRSA Northeast Wisconsin



Back to top

Upcoming Events

Harness the Power of a Generationally Diverse Workplace

In today’s diverse workplace, it’s important to recognize that four separate generations of employees represent very diverse viewpoints on their role and their respective contributions within your organization. Veterans, Baby Boomers, Generation Xers and Millennials all bring specific sets of expectations, values and perspectives into the workplace.  

At our May program meeting, Dr. Christy Brazee and Dr. Kristine Nicolini, interpersonal/organizational communication researchers at the University of Wisconsin-Oshkosh, will discuss important generational differences public relations professionals encounter in their work environments. We will then explore proven communication strategies that can be implemented to create a successful intergenerational workplace.  

If you want to learn how to tap into the positive potential of your generationally diverse workforce and leverage the power of the convergence of diverse viewpoints, passions and inspirations, spend your lunch hour (11:30 a.m. - 1 p.m.) with us at The Marq on Tuesday, May 23. Register today!


$25.00 PRSA Member
$30.00 after 9 p.m. on May 18

$35.00 Non-Member/Guest
$40.00 after 9 p.m. on May 18

$15.00 Full-Time Student
$20.00 after 9 p.m. on May 18


Back to top

Ethics Corner

Loyalty, Obamacare and the PRSA Code

About 30 years ago, as a relatively young practitioner, I faced an ethical dilemma that put me in the middle of this question: How do I protect my employer's reputation by getting facts to a misinformed reporter without violating our obligation to patient confidentiality?

Striving to wrestle this question to the ground before the reporter arrived to prepare her story about how we were refusing surgery for a patient with AIDS/HIV, I checked with our hospital's chief of staff to see if he had any insights. He had been practicing for decades, I reasoned, so he would be able to tell me what to do.

I remember his words to this day and often bring them to mind when I face similar conundrums:

Chief of Staff: "I can't tell you exactly what to do, but I know that if you keep the patient's interests between you and the decision, you'll probably make the right decision."

Those words have been ringing in my ears for the past several weeks as our elected officials debate the best health care system for our country. Regardless of where you stand politically, the PRSA value of Loyalty gives us similar guidance (see PRSA Member Statement of Professional Values).

PRSA - Loyalty: We are faithful to those we represent, while honoring our obligation to serve the public interest.

Both challenge us to find a place that puts some distance between ourselves as decision-makers and those affected by our decisions. We are advised to put their interests before our own. When we lose that perspective, we start down a slippery, self-serving slope that is likely to produce a decision adversely affecting everyone involved – the client, the public and ourselves.

Oh, and how did I manage that conundrum so long ago? I took a step back from the specifics of the rumor the reporter had heard. I asked the chief of Surgery to speak in general terms to her, describing how we would treat any patient with symptoms like the one the reporter had been "tipped-off" about. In the end, the reporter looked at me and said, "You know, there's really no story here." She had to file a story, of course, so she did a stand-up in front of our hospital, describing how we approached patient care and used part of her interview with the chief of Surgery.

Win, win, win, thanks to some level-headed advice and a framework for ethical decision-making.

- Jim Streed, PRSA Northeast Wisconsin Ethics Chair

Back to top

PRSA International Conference

Coming soon! A chance to win a $1,000 grant to attend PRSA's 2017 International Conference in Boston!

"Please Come to Boston" is no longer just the title of the classic Dave Loggins tune from the 1970s; it's now also what PRSA is saying to practitioners near and far as the organization prepares to hold its annual International Conference in the city this October 8-10!  

If you've always wanted to attend PRSA's premier event but haven't been able to swing the cost or time away, this may be your year. For the first time ever, PRSA Northeast Wisconsin will be awarding a $1,000 grant to a member of our chapter who attends this conference. The funds will be in the form of reimbursement for most of the conference registration cost, which is $1,295 for those who register before Aug. 25. 

The application will be available in June, and the winner will be chosen in late July. So stay tuned --- and start thinking if this is the year you can invest some time, energy and a bit of money into your professional growth by attending this highly regarded conference!



Back to top

Member Anniversaries

Congratulations to those in our PRSA Northeast WI chapter who are celebrating membership anniversaries in May!

Renae Bauer, Sisters of St. Francis of the Holy Cross - 14 years

Jennifer Haas, Insight Creative - 5 years

Laurie Pagel - 11 years

Karilyn Robinsin, Red Shoes PR - 1 year

Jim Streed, APR, J Streed Communications - 37 years


Back to top

New Members

Meet new chapter member Michael Duenkel!

1) Where do you work? What is the role in your company?

I work for Investors Community Bank as a Marketing Specialist. 

2) Please share some of your education/employment background.

I graduated from the University of Wisconsin-Green Bay in January 2014 with a B.A. in Communication, emphases in Public Relations and Journalism and a minor in Corporate Communication. While in college, I co-founded the Public Relations Student Organization, which is now UWGB’s first-ever chapter of PRSSA. I’ve worked in banking for many years and am excited to use my degree in an industry I’ve come to know very well.

3) Describe your typical day.

There is no such thing as a typical day! I love the variety of work that comes across my desk, which can include anything from drafting a news release, to designing print and digital marketing materials or managing our web site and social media.

4) What do you hope to get out of PRSA?

I’m looking forward to networking opportunities and informational seminars about issues relevant to PR. 

5) Any hobbies?

I enjoy traveling, reading, outdoor activities and taking to the sky using my private pilot’s license that I earned a few years ago.

Back to top