January 2017 Print

Letter from the President

Welcome to 2017! I'm excited about a new year of opportunities, learning and fun.

The mission of PRSA Northeast Wisconsin is to help you grow professionally. Our leadership group has a variety of professional development events planned in 2017. Each event is a chance to learn and grow.  Attending PRSA programs can refresh your skills, expand your network and deepen your knowledge. 

"The more you put in, the more you'll get out." This has been true of my involvement in PRSA. I bet it is true for you, too. 

So take the list of 2017 program dates below, and write them on your calendar. Your schedule may be crazy, but investing in yourself has long-term benefits. Making professional development a priority benefits you, your company, and your career.

Throughout the year, if you have questions about PRSA, please let me know. My email is and my phone number is (920) 419-3810.

It's a privilege to serve as your chapter president this year. PRSA has given me so much; I've been an active member since 2012. I value the knowledge, friendships, and opportunities that have resulted from my participation in PRSA. Here's to a terrific year! 

Angela Brumm, APR

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Upcoming Events

Here is the complete schedule of events for PRSA Northeast WI's 2017 learning programs and networking events. Mark your calendars and plan join us!

  •        Tues, Jan. 17: 11:30am-1pm (more info on that below!)
  •        Tues, Feb. 21: 11:30am-1pm
  •        Tues, March 21: 11:30am-1pm
  •        Tues, April 18: 11:30am-1pm
  •        Tues, May 23: 11:30am-1pm
  •        Tues, June 13: 11:30am-1pm
  •        Tues, July 18: 11:30am-1pm    
  •        Tues, Sept. 19: 11:30am-1pm
  •        Tues, Oct. 17: Annual Professional Development workshop (time TBD)
  •        Tues, Nov. 14: 11:30am-1pm
  •        Dec.: Winter Social (date/time/location TBD)

* Unless otherwise noted, events are held at The Marq in De Pere, WI

Best news yet? There's still time to register for our January 17 program...

The Communicator's Role as PIO in an Emergency Situation

Do you have an emergency management plan? Do you know what structure state and local government entities use in emergency situations? Do you know how you fit into that structure?

Emergency situations like an active shooter, mass casualty event or severe weather can happen to any of us at any time. As a communicator, are you prepared to serve as the public information officer (PIO) on behalf of your company?

On Tuesday, Jan. 17, Sergeant David H. Lund II, Support Services Specialist and PIO for the Appleton Police Department, will discuss the role of the PIO in the incident command structure.

Incident command is an emergency response strategy that is practiced by FEMA, law enforcement, hospital systems, state and county emergency management departments and is considered the standard in emergency preparedness.  If your business experiences an emergency, emergency entities will use this structure and terminology in addressing the situation. Will you know what it means?

Typically, the PIO within incident command is responsible for all communication with stakeholders during an emergency situation. The PIO will work with emergency management PIOs to hold press conferences, communicate with impacted families and more.

Sergeant Lund will walk us through the incident command structure and specifically speak to the PIO’s main responsibilities during an emergency.

This will be a great learning opportunity as we are all freshening up our emergency management plans for 2017!


$25.00 PRSA Member
$30.00 after 09:00 pm January 12

$35.00 Non-Member
$40.00 after 09:00 pm January 12

$15.00 Full-Time Student
$20.00 after 09:00 pm January 12

Register Now to Grab Early Bird Rates!

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Because our PRSA chapter supports several PRSSA chapters at universities in our region, we support many students who comprise the future generation of our profession. Today, we shine a spotlight on one of these rising who is looking to take her involvement to a whole other level! 

Hello! My name is Katie Biersach, a student at UW-Oshkosh. I am running for Vice President of Career Services on the PRSSA National Committee. I have been a part of PRSSA since my freshman year of college and have continued to take on leadership roles to expand my skill set. I began as a student representative in the Oshkosh Student Association body, then was elected secretary my sophomore year, and now as a junior, I am the president of our PRSSA Chapter. I continuously challenge myself to see how far I can go, and my next challenge is running for the PRSSA National Committee.

PRSSA has changed the course of my college career for the better because I have been given invaluable experiences such as networking with public relations students from across the world, attending professional development workshops, and partaking in PRSSA National events. Each year my passion for public relations and the organization grows along with my leadership skills, and I’d like to apply my skills, knowledge and passion on a National scale. I hope to help public relations students build a solid foundation for their future career through exceptional internships and supportive networks.

At the end of March, the 2017-2018 National Committee will be elected at the PRSSA 2017 National Assembly in Seattle. If I am elected to the board, I hope to contribute to students’ professional futures, but I also want to continue expanding my own professional skills and public relations knowledge to make me a better professional. I can accomplish this goal by networking with professionals and companies and receiving feedback from members to understand how I can help them succeed. Running for the National Committee is my biggest challenge yet, but I am ready to continue growing as a leader and improving my abilities.

Best of luck, Katie!

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Ethics Corner

What's an Ethics Officer? I'm glad you asked!

PRSA National and our Northeast Wisconsin Chapter board are expanding their focus on ethics this year, so, as Ethics Officer, I thought I would use this newsletter to explore this topic in some depth.

My first question about this effort was probably the same as yours: What's an ethics officer? What are the roles and responsibilities? What are the resources available? Who defines ethics?

I was fortunate to find a wealth of information available on the PRSA website. I thought it would be helpful to share some of it with you because, as it turns out, we all set and uphold the "ethics bar."

Here's what I've learned so far:

  • To paraphrase Forrest Gump, "Ethics is as ethics does." Each of us demonstrates how we Do the Right Thing Every Day in every communication decision we make about who, what, when, why, where and how we do – or do not – communicate.
  • The PRSA Code of Ethics (PDF) sets out principles and guidelines that uphold the core values of the ethical practice of public relations, including advocacy, honesty, loyalty, professional development and objectivity.
  • The ethics officer is a local resource for PRSA Chapter members who have questions about the Code or about how the Code might apply in a particular situation.
  • PRSA's ethics focus is on education, not enforcement. This is supported by an array of online ethics resources. These include case studies, on-demand webinars, ethical standards advisories (ESAs), articles and blog posts.
  • Direct support is available for any member via email through the Board of Ethics and Professional Standards (BEPS).
  • There is even a mobile app for members available for Google Android and Apple iOS devices.


I will dive into these resources and case studies in future newsletters to see what we can draw from them for our everyday practice. If you have questions or topics you would like me to address, just drop me a line at

 - Jim Streed

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New Members

Meet New Chapter Member, Chris Jossart! 

1) Where do you work? What is the role in your company?

A storyteller comes to mind when people ask what I do. I’m honored to put those skills toward serving as Manager of Media Relations for Fox Valley Technical College (FVTC), the state’s largest two-year higher education institution based on total number of people served annually.

My primary role is to develop and manage public relations strategies for FVTC. In doing so, we build better lives and help boost regional economic development.

2) Please share some of your education/employment background.

I’ve been in the PR sector for almost 25 years and carry a Master of Arts of degree in Managerial Communications from Concordia University and a Bachelor of Arts degree in Marketing Communications from Silver Lake College, in addition to holding certification as a post-secondary instructor.   

3) Describe your typical day.

My days are blessed with opportunities to help others realize something better in life through education, connecting them to resources, mentoring, and the like.

In between all of these interactions, life happens. There is always an element of uncertainty in our world of PR each day. I could be meeting with a faculty member about a student success story, working with a news outlet on messaging, or drafting content for a publication. It’s a game of juggling desk time with unforeseen deadlines and inquiries in quite an enjoyable setting. Each program area at FVTC is like a neighborhood in this big city of building lives. I love what I do!

4) What do you hope to get out of PRSA?

I’d like to help keep the PR industry pipeline full of amazing people by offering whatever life lessons I can by giving back of my time and mentorship. So many others have walked before me in this same capacity, and I am grateful for their coattails of guidance.

5) Any hobbies?

My life outside of the college is spent writing and training folks in personal brand development, in addition to spending time with my best friend and wife practicing Faith and enjoying our horses and dogs. I am also a proud dad of two wonderful kids in college.

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Member Anniversaries

Congratulations to these folks in our PRSA Northeast WI chapter, who are all celebrating membership anniversaries in January!

Danielle Bina: UW-Green Bay, 8 years

Erin Elliott: Hiebing, 13 years

Tricia Garrison: NEW Water, 4 years

Jane Hillstrom: Hillstrom PR, 9 years

Rachel Lom: Write Image, 14 years

Jamie Mara: Dairy Business Association of Wisconsin, 1 year

Melissa Prosen: J.J. Keller & Associates, 1 year


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