January 2016 Print

Letter from the President

One of the things I enjoy most when flipping the calendar from one year to the next is reading the predictions for the new year. The switch to 2016 was no different. Reading through some of the public relations prognosticators’ glimpses into the future I found the following as all “things that will happen” during the next 12 months:

  1. The death of the news release
  2. The survival of the news release
  3. The growth of Content Marketing
  4. The rise of “scarce content”
  5. The blurring of lines between PR and digital marketing (We actually have a name for this at BrandDirections – PRISM: Public Relations, Internet, Social Media)


While I have to admit that I’m no expert in the future, a few of these predictions seem to contradict each other. But despite that little discrepancy, I have no doubt that some of these will come true.


So in the spirit of forecasting the future, I have developed my own predictions for 2016 for our Northeast Wisconsin chapter of PRSA. They center on making each of you a better practitioner.


Education: We will continue to deliver exceptional and relevant learning opportunities during our monthly programming meetings that will help you grow professionally and personally.


Engagement: Through programming events and other activities (i.e. volunteering for chapter committees), you will expand your influence and knowledge in the field of public relations. Just remember, the best way to get something out of your membership is to get engaged. It’s up to you to take advantage.  


Excellence: Another way to learn is from each other. We want to encourage excellence from all of our members, and will offer ways to showcase your talents and accomplishments. If you pay attention, you will learn at least one new thing from a fellow PRSA member.


While it’s easy to sit at my computer and make predictions like this, the proof will be in the work that all of us do. These predictions will only come true if you get involved. I’ve been a member of PRSA since 1989 and of this chapter since its formation in 2000. I can tell you from experience that involvement in the activities is what makes it worthwhile.


So, take a chance. Get involved. Help me showcase my skills as a PR prognosticator! If these come true this year, maybe I can make some bolder predictions in 2017!



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Upcoming Events

 Building Your Personal Brand

Brands and our interaction with them are powerful things. A delightful brand experience brings us back, clamoring for more while a dismal encounter leaves us with searching for something better.  Marketers have known this for years.

Defining and building your personal brand are important for your individual and professional growth.  Do you know what your personal brand is?  How would you describe it?  Does it stand out?  And what does it say to those you come in contact with?

Now’s the time to get proactive in making sure your brand does not take on a life of its own.

  •  Learn how you can cultivate and update your personal brand to elevate yourself to the next   level.
  •  Determine where you are today, where you want to go, and how are you going to get there.
  •  Gain new ideas for establishing the personal brand you desire.
  •  Receive a personal strategy map tool to help you get there.


The presenter: Diane Roundy is the Director of Growth & Business Development at Schenck SC. She is responsible for developing practice growth strategy, marketing direction, sales management, brand building and business development training. Diane is a lively and engaging speaker!

Join us for this lively lunch and presentation on January 26 from 11:30 a.m. - 1 p.m at The Marq!

The Marq
3177 French Road 
De Pere, WI 54115


$25.00 PRSA Member
$30.00 after 05:00 pm January 21

$35.00 Non-Member/Guest
$40.00 after 05:00 pm January 21

$15.00 Full-Time Student
$20.00 after 05:00 pm January 21

Register Now

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Member News

Congratulations to Danielle Bina, who celebrates her 7th year as a PRSA member this month! 

We asked Danielle what goals she had for herself as she started 2016. Her response?

"Appreciate life as a wonderful process; slow down and be more grateful for the little things!"

Wise words we could--and should!--all try to live by. Thanks, Danielle!



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New Members

Meet New Member Kelly Grosskreutz!

Where do you work? What is your role in the company?

This month I will celebrate 11 years with Kimberly-Clark Corporation, where I currently am the Senior Manager of Infrastructure Planning & Operations within the Information Technology Services organization. My team and I have a wide range of accountabilities including overall budget and forecasting ownership, project portfolio coordination and global project management ownership and finally – my personal passion – employee communications. Our employee communications focus on things like upgrades to Office 2013, new telephone technologies, and other upcoming technology changes.

Please share some of your education/employment background.

I got my undergraduate degree from UW Oshkosh in English Literature with a minor in Spanish. (Looking back I wonder how many sleepless nights my parents had when I came home with that news!) When Kimberly-Clark offered me an entry level position in IT Services, I took the job as a means to pay the bills and save some money for grad school so that I could eventually become an English Literature professor. Eleven years later, I remain happily employed at Kimberly-Clark (although there are days when I wake up and wonder, “How did I get here?”) and challenged 

Describe your typical day.

If I’m lucky, my typical work day starts with a few minutes of silence at my desk to recover from the excitement of getting my 3 young daughters ready for the day ahead. By the time everyone is up, dressed, fed, homework checked, and ready to face the day, I need a breather! While at work, my day is often filled with budget meetings, strategy discussions around what our technology roadmap for the next 3-5 years needs to look like, 1-on-1 discussions with my team members, and occasional exclamations of “YOU CAN’T STOP PEOPLE FROM FEELING THEIR FEELINGS!” when arguing the importance of communicating technology changes to our fellow KC employees. At the end of the work day, I head home to a house full of young women who daily teach me the importance of being a clear, simple, and interesting communicator.

What do you hope to get out of PRSA?

I hope to expand my personal network beyond IT professionals to include PR and Communication professionals who can help promote fresh ideas and ways to communicate technology changes that inspire people to look forward to ITS updates, rather than dread them.

 Any hobbies?

My work hobbies include sneaking time between many, many meetings to build interesting and surprising PowerPoint presentations that entertain, educate, and delight my audience. In my personal life, I run to maintain my sanity. Another sanity saver is nightly Teen Beach 2 dance parties. Finally, I watch as much NFL football as I can to introduce a healthy dose of non-Princess-based content into our primarily female-dominated home!

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