November 2016 Print

Letter from the President

November is a special time of the year for our PRSA chapter. It’s when we celebrate our achievements for the projects we worked on over the past year through our PRemier Awards program.

Everyone who submitted an entry needs to take great pride in what they accomplished. Regardless of the recognition you receive, the work we do is really for our employers and clients. Ultimately, they are the ones who must be pleased with the results. Being recognized by a group of communications judges is just icing on the cake.

But I must say the award that I am always the most excited about is our Communicator of the Year. This is a peer-nominated award, which in my opinion makes it even more special. In an organization full of communicators, to be recognized as an outstanding communicator by your peers carries an extra special distinction.

I remember several years ago when our board of directors discussed the creation this award category. While we all agreed it was a good idea, getting it off the ground and sustaining it seemed like a daunting task. Based on the winners we’ve recognized, it has far exceeded my expectations. This year is no exception as Aaron Popkey, director of public affairs for the Green Bay Packers, is the honoree.

As we all know, being a good communicator is not an easy task. It involves managing audiences, messages and feedback, and doing it all in a way that everyone feels validated – both in getting the messages they need to hear, and feeling like they’ve been heard on those issues that matter to them. Aaron has always been the consummate professional and I believe is extremely well deserving of this honor!

Regardless of whether you entered an award in this year’s program, I hope you will make the time to attend our recognition luncheon on Tuesday, Nov. 15 at the Marq. It promises to be a special day and is a great way to show our pride in each other for the great work we all do in advancing the missions of our employers/clients while at the same time advancing the profession of public relations.

Congrats to all the winners, and I hope to see everyone there.

- Tom

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One of our area's PRSSA chapters has some big news to brag about! 

The Dr. Julie Henderson Public Relations Student Society of America Chapter at UW-Oshkosh came, saw and conquered the PRSSA 2016 National Conference in Indianapolis, Indiana. The Chapter received two notable awards including Star Chapter and the Dr. Fredrick H. Teahan Chapter Award for Outstanding Faculty Adviser of the Year. This year’s Star Chapter Award marks the third year in a row that our Chapter has received this award.

The chapter's president, Katie Biersach, shared her reflections on the conference experience:

My favorite parts of the National Conference are attending PRSSA sessions and networking with other Chapters. Though many of the sessions are related to specific industries, the session “Running the News” presented by DeShong Perry-Smitherman, the U.S. corporate communications manager for AES Corp., and Denna Fry, a news producer at Fox 59, really stepped back to the basics. These two women focused on the public relations and media outlet relationship. They presented the O.M.G. headline, the importance of a one-page press release, and the do’s and don’ts of working with the media. What I loved most about this presentation is that it stressed the importance of maintaining that professional relationship, and the audience heard testimonials from both sides. 

 Our Chapter took the extra initiative this year to network with others outside the general Conference. One night, our Chapter grabbed dinner with the University of Wisconsin-Steven’s Point Chapter. In order for our Chapters to get to know each other, we spread ourselves out around the table. Before we left the restaurant, we took a group picture showing off our best “W” for Wisconsin. The morning before our Chapter left the Conference, we met with Ron Culp, director of the graduate program for public relations and advertising at DePaul University, for breakfast. Our Chapter loved meeting a new professional and hearing about the PRSA 2016 International Conference. 

Myself and the other Chapter attendees will take the lessons and skills we learned from the Conference and incorporate it into our Chapter.

Congratulations, UW-O PRSSA!


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Upcoming Events

In August last year, the Green Bay Packers announced their master plan for the Titletown District. This vision described a destination area to be created on nearly 34 acres immediately west of Lambeau Field, one that would have a substantial economic impact for the greater Green Bay community and the Packers.

That announcement was just the first piece of what would be more than a year of constant communications and outreach for Packers Director of Public Affairs Aaron Popkey. His work has earned him recognition as PRSA Northeast Wisconsin's 2016 Communicator of the Year.

Join us on Tuesday, Nov. 15 for a casual conversation with Aaron about his year of high visibility communications. For Aaron, it's been a year of strategic communication with audiences as diverse as neighbors, potential sponsors, area business, local governments, Packers fans and the public at large. On top of that, he's been involved in tactics ranging from special events to community meetings.

And all of that has been on top of his "day job" as head of corporate communications for one of the country's best known and beloved professional football franchises.

Be part of the conversation

Aaron will join Megan Mulholland, APR, our 2015 Communicator of the Year, for a casual conversation during our annual PRemier Awards luncheon. 

$25.00 PRSA Member
$30.00 after 07:00 pm November 10

$35.00 Non-member/Guest
$40.00 after 07:00 pm November 10

$15.00 Full-Time Student
$20.00 after 07:00 pm November 10

Register today!

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Tips and Tricks

If you're a PRSA member, don't forget to take advantage of one of the best member perks: the awesome (and FREE) professional development offered through webinars! Here are some upcoming opportunities to further your learning--and career.

  • Nov. 17: Master the Art of the Storyteller 
  • Nov. 22: The Advent of Branded Content: Today’s Journalistic Landscape
  • Nov. 29: Harness the Power of Social Media to Drive Business Results
  • Dec. 7: So You Want to Go Independent? 
  • Dec. 8: Color Them Riveted

Learn more and register!

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Introducing our new chapter board members!

As 2016 comes to a close, PRSA Northeast WIsconsin is ramping up for the New Year with new leaders.

Voting for open 2017 board positions took place at the PRSA Social Media Workshop 2.0 event on October 18; the votes were unanimous!

2017 Board

President: Angela Brumm, APR

Immediate Past President: Tom Schoffelman, APR

President-Elect: Melissa Sabel

Secretary: Katie Lott

Treasurer: Marilyn Bazett-Jones

Director at Large: Scott Stein

Director at Large: Femi Cole, APR

Director at Large: Jennifer Kaminski

Welcome to our new 2017 PRSA NEW leaders! We're so glad to have you join our chapter leadership. And a big "thank you" to the dedicated people serving as chapter leaders in 2016.

If you're interested in learning more about chapter leadership opportunities in 2017, please contact Angela Brumm, APR, at 

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New Members

Meet one of the newest members of our chapter, Noelle Cutler!

1) Where do you work? What is the role in your company?

I work at Leonard & Finco Public Relations, a Green Bay-based PR agency with clients throughout the state and parts of North America. As an Account Assistant, my role is to help the Account Executives wherever needed with public and community relations, internal and external communications, media relations, special events and social media.  

2) Please share some of your education/employment background.

My first job was at a Wendy’s in my hometown of Escanaba, Michigan. Three years later (which is about 2 years and 11 months too long), I was finally able to quit that job and move to Green Bay. I attended UW-Green Bay for the last two years of my college career and graduated this past May with a bachelor’s degree in Communication with an emphasis in Public Relations. I also have an associate’s degree in Liberal Arts that I received from Bay de Noc Community College while I was living in Escanaba. 

Since working at Wendy’s, I have been a Phoenix Club Assistant at UWGB, a Member Service Representative at Horizon Community Credit Union and a Marketing and Communications Intern at Green Bay Botanical Garden. All this led to my internship at Leonard & Finco PR which I started last December. I was fortunate enough to be asked to stay on after my graduation as an Account Assistant. 

3) Describe your typical day.

I don’t know that there is such a thing as a typical day in PR, but some of my daily tasks include social media management, column and news release writing and graphic design. Within each of those areas there’s a lot a variety. Today I might be interviewing office suite tenants so that I can put their reviews on the office suite’s Facebook page. Then I might be researching how to compost leaves so that I can write a column about it to submit to a newspaper. Later I might be designing a therapy dog trading card so that it can be handed out at a news conference. Every client we have is unique so every day is unique. It keeps things interesting! 

4) What do you hope to get out of PRSA?

Since I just graduated, I have a lot to learn about the “real world” of PR. You can only learn so much in a textbook, and since attending a couple PRSA events, I’ve realized the wealth of information you can get from being around experts in the field. I’m excited to keep learning from my co-workers and other members of PRSA.

5) Any hobbies?

I’m not the kind of person who has one or two hobbies where I invest a lot of time and money. I just like to follow my mood, whether that’s reading, watching a good TV show, playing guitar (poorly), swimming, doing yoga, baking, cheering on the Packers, ice skating or playing a game (board or video). In general, if I’m spending time with my family, friends or boyfriend, I’m a happy camper.

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Member Anniversaries

Congratulations to the PRSA Northeast Wisconsin members celebrating membership anniversaries in November!

Cole Buergi, Leonard & Finco Public Relations - 16 years

Susan Finco, Leonard & Finco Public Relations - 16 years 

Krissy Lillie, Aurora Health Care - 14 years

Emily Morehart, Insight Creative - 4 years

Rich Redman - 31 years

Kristin Rozek, Green Bay Area Public Schools - 6 years

Rachel Sonnentag, O'Connor Connective - 2 years

Scott Stein, Leonard & Finco Public Relations - 16 years 




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