July 2018 Print

Letter from the President

Cheers to Summer!

Last month, PRSA Northeast Wisconsin Chapter headed out for a fun social evening at Hinterland in the Titletown District. As we enjoyed a beautiful summer evening on the patio, we shared stories and spent time with our peers, from long-time to prospective members. Thanks to everyone who made it. For those who missed it, we will have more events later this year so you can join the fun.

The evening was also a refreshing reminder that our organization is only as strong as the people within it. If you want to get more involved, from sharing an idea you’d like to see to joining a committee, reach out. I’d love to talk with you.

Keep enjoying your summer and stay tuned for information about upcoming events and professional development opportunities happening right here in Northeast Wisconsin.

Yours in service,

Melissa Sabel

President, PRSA Northeast Wisconsin

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Upcoming Events

September Program to Focus on Ethics and Social Media

Mark your calendars for Tuesday, Sept. 18 for a highly interactive exploration of special PR ethics challenges posed by social media, ways to manage them for yourself and your clients, and how a new generation of practitioners deals with them.

At this meeting, we'll borrow from PRSA case studies, PR textbooks and your own experiences to consider the ethics challenges involved in:

  • Tweeting on your client's behalf
  • Managing Facebook identities
  • Responding to trolls
  • Participating in online forums


Bring your favorite mobile device and a sense of adventure!

Our meeting is scheduled for 11:30 a.m.-1 p.m. Tuesday, Sept. 18 at The Marq in De Pere. Register now!


$25 - Member
$30 after September 13

$35 - Non-member
$40 after September 13

$15 - Student
$20 after September 13


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Mentorship Program

Would you mentor our future professionals?

Calling all PRSA Northeast Wisconsin Chapter members: Would you be interested in mentoring a student from one of our sponsored PRSSA chapters for part of the school year?

Our board recently approved a proposal to match PRSA professionals with students in PRSSA chapters at UW Oshkosh, UW Green Bay and Northern Michigan University who are exploring their professional options. We are working to have the mentorship program in place when students begin their fall terms.

Here's how the program works:

  1. PRSSA members will work with their faculty advisers to submit a written expression of interest.
  2. PRSA Northeast Wisconsin professional adviser(s) will match the student with a PRSA professional who best meets the student's interests and connect them.
  3. The student and the professional will connect at their mutual convenience to arrange details of the mentorship.

What should the student and professional expect of each other? Here's a short list, with complete information online at > About Us > PRSSA and Colleges.

  • Establish mutually convenient times and formats for the engagement: face-to-face sessions (in-person or virtual) are most helpful, but other, complementary arrangements can be made to accommodate geography and school/work schedules.
  • Agree early on the goals and deliverables each party might expect.
  • Maintain open, professional communication, both ad hoc and pre-scheduled.
  • Provide ongoing feedback to PRSA Northeast Wisconsin and an end-of-engagement evaluation to help improve the mentorship program.


Our next step is to create a roster of professionals. If you are interested in learning more, email Amanda Schmidt or Jim Streed, APR at And a quick-heads-up: Watch for a questionnaire to come in your email this month, asking your interest in other ways to connect with and support PRSSA.

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PRemier Awards

PRemier Awards: Save with Early Bird Pricing!

The PRSA Northeast Wisconsin Chapter's annual PRemier Awards recognizes local PR professionals—the thought leaders who drive creative, strategic, effective and ethical communications in our area. Plus, NEW this year … nominate an exceptional PR pro under 30 for the Young Professional of the Year award! A luncheon to honor award winners will be held Tuesday, Nov. 13, at The Marq in De Pere.

Submit your outstanding public relations work for the 2018 PRemier Awards by September 14 and pay reduced entry fees! Members pay only $30 per entry and non-members pay just $45 per entry.

Get Started on Your Entry

Learn more about the 2017 PRemier Awards including award categories, eligibility, deadlines, how to enter and more at

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Member Promotion

If you've had "Join PRSA" on your to-do list, now is definitely the time to take the leap!

Now through Aug. 31, every new member receives a $25 Amazon gift card from PRSA...and the organization will waive the $65 initation fee!

Ready to sign up? Then here’s what to do:

  • Visit this site to determine what kind of membership you are eligible for. (NOTE: Only Associate Members Level 3 and Regular Members are eligible for this promotion, but most new members fall into these categories.)
  • Then apply at this site.
  • It should ask you for a promo code along the way, so be sure to enter SUMMER18!


If you have any questions, please reach out to Erin Elliott, PRSA Northeast Wisconsin's Membership Chair, at or 920-819-2675.

We look forward to welcoming you aboard soon!

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New Members

Meet one of PRSA Northeast Wisconsin's newest memers, Hillary Anderson!

1) Where do you work? What is the role in your company?

I work at Associated Bank as a Public Relations Specialist.

2) Please share some of your education/employment background.

I graduated with a Bachelor of Arts degree in communication with an emphasis in public relations from the University of Wisconsin-Stevens Point. Prior to my current role, I was a publicist for a public relations/marketing agency in Chicago. I also have prior work experience in the higher education field.

3) Describe your typical day.

Much like most PR professionals experience, every day is something different. I help to raise awareness of Associated Bank within the communities in our footprint and seek out opportunities to help share the company’s story externally.

4) What do you hope to get out of PRSA?

By becoming more involved in PRSA, I hope to expand my skills and stay up-to-date on current industry trends by learning from other PR professionals in the field. I am also looking forward to taking advantage of the networking opportunities to develop meaningful relationships with other people in my community.   

5) Any hobbies?

Outside of work, I enjoy spending time with my family, exercising, traveling, and playing with my dog, Alfie.



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Member Anniversaries

Congratulations to the 5 PRSA members celebrating their membership anniversaries in July!

Marilyn Bazett-Jones, WEC Energy Group - 16 years

Cindy Durand, Nsight/Cellcom - 10 years

Erik Koenig - 13 years

Danielle Scidmore, Red Shoes PR - 2 years

Elizabeth Van Asten, PMI Entertainment Group - 1 year

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