May 2016 Print

Letter from the President

I must admit, I struggled on what to write about this month. What can I tell a bunch of PR professionals who probably know as much about PR as I do? And in that thought, it hit me. While I think I know a lot, there’s so much more that I can learn – and put into practice. And that’s exactly what I did this spring.

As I was looking back on the programming we’ve offered this year, I realized I have implemented something from every meeting. This month I started as the marketing manager at Independent Printing in De Pere. During the interview process many of Diane Roundy’s personal branding points from our January program came flooding back to me. I was also questioned about my use of metrics and ROI, a topic we covered in February. I talked extensively about the possibility of adding an inbound marketing program to supplement the efforts of our sales teams, the topic of our March meeting. We even touched on the importance of developing a crisis communications plan, an issue Steve Scaffidi explored with us in April. While I had an existing knowledge base for each of these topics, by attending these sessions I learned something new that was relevant to the conversations I was having.

My point is that regardless of how knowledgeable you think you are, or how some topic might not pertain to your current situation, you never know what’s going to happen in the future. (In January I wasn’t thinking I was going to need to know much about personal branding, but it definitely came in handy!)

I really encourage you to make an effort to attend our programming meetings. The speakers are knowledgeable, the topics are relevant, and I can almost guarantee you will take away something you will use yet this year – perhaps when you least expect it.

For me, some of those tidbits of newfound knowledge led to a life-changing event! Imagine what they could do for you.


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Congrats go out to not one but TWO of our chapter's PRSSA affiliates this month!

The UWGB chapter has been named Student Organization of the Year by the university, which honors one student organization that has contributed most substantially to campus life at UWGB and the community. This recognition comes on the heels of its very successful regional conference in April. 

UW-Oshkosh's Bateman Team and Journalism 455 Public Relations Campaigns class received honorable mention in the national 2016 Public Relations Student Society of America (PRSSA) Bateman Case Study Competition. UWO ranked 16 out of the 70 entries received across the country by PRSSA Headquarters in New York City. The goals of this year’s Bateman Competition were to increase awareness on college campuses and in communities about veterans who are students around the globe, as well as increasing the support and networks for these deserving individuals. 

“The UWO Bateman Team and the Journalism Public Relations Campaigns class was able to increase awareness of UWO Student Veterans of America within the Oshkosh community by 20 percent in a seven-week period,” said Jean A. Giovanetti, Department of Journalism Lecturer and faculty adviser to the Bateman team. 

Kudos to all these amazing, aspiring PR professions. You make all of us in Northeast Wisconsin PRSA proud!


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Upcoming Events

You'll be mad if you miss our May meeting!

Dealing with negative comments on social media is a reality faced by many communications and marketing professionals. But what drives anger online? Join us on May 24 to learn from the best, as Dr. Ryan Martin presents on The Science of Anger and Social Media for Public Relations Society of America-Northeast Wisconsin members and area communications professionals.

An anger researcher and Chairperson of the Psychology Department at the University of Wisconsin-Green Bay, Dr. Martin’s presentation will highlight research-supported information about angry behavior online.

What makes people mad? Why do people express anger online so openly? Dr. Martin will provide insights into these and other related topics, to help communication professionals deal more effectively with anger on social media. The presentation will also address the universal challenge of how to de-escalate online anger. 

The Science of Anger and Social Media is an opportunity to receive educated, research-driven insights into why people act the way they do on your social media sites. The program is ideal for PR and marketing practitioners, community relations professionals, and anyone who manages social media.

Whether you are responsible for responding to Facebook posts, providing strategic counsel for a social media program, or just want to become more informed about anger and social media, this program might be the most valuable 90 minutes of your week. 


$25.00 PRSA Member
$30.00 after 05:00 pm May 19

$35.00 Non-member/Guest
$40.00 after 05:00 pm May 19

$15.00 Full-time Student
$20.00 after 05:00 pm May 19

Register Now!

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Tips and Tricks

Don't forget that one of the best perks of PRSA membership is access to many FREE resources designed to help us do our jobs better! PRSA is offering four free webinars in the next 6 weeks:

  • May 17: Strengthening Branded Online Newsrooms: From Content to Resources
  • May 19: Anatomy of a News Release: Tap Current Best Practices, from Lead to Boilerplate
  • June 7: The Social Newsroom: How to Use News to Tell Your Story
  • June 23: Turn Lame Quotes into Killer Sound Bites: Go from Bleh to Brilliant


Learn more and register today!




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Member Anniversaries

Congratulations to the following PRSA members celebrating membership anniversaries in May!

Jim Streed, J Streed Communications - 1980

Renae Bauer, Sisters of St. Francis of the Holy Cross - 2003

Laurie Pagel, American Cancer Society - 2006

Jennifer Haas, Insight Creative - 2012

Kari Navis, Jewelers Mutual Insurance Company - 2013

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New Members

Meet Jamie Mara, one of PRSA Northeast Wisconsin's newest members!

1) Where do you work? What is the role in your company?

I joined the Dairy Business Association in April 2015 in a new role as director of public relations. The association is a member-driven nonprofit group of Wisconsin dairy farmers, milk processors, vendors and other business partners aggressively supporting the dairy community.

2) Please share some of your education/employment background.

I grew up in Wisconsin and graduated from the University of Wisconsin-Eau Claire with a degree in journalism. Prior to joining DBA, my career was in that field at various newspapers in the state. My most recent position was the editor of the daily newspaper in Appleton, Wis. 

3) Describe your typical day.

Each day can be very different. News about one of our members or an issue affecting the greater dairy community often demand media relations attention. Ensuring strong content is flowing through our social media channels also is a focus each day. So, too, are strategic efforts to build collaboration with other agricultural groups, strengthen shared messaging and develop a more cohesive brand for our organization and dairy interests overall.

4) What do you hope to get out of PRSA?

Still relatively new to the public relations world, I hope to benefit from professional skills development. I also look forward to learning directly from other PR professionals and to share insights from my experience in the print and digital news business.

 5) Any hobbies?

In a word, sports. I spend lots of time watching and supporting my two high school sons as they play year round. I help coach one their traveling basketball teams and also coach the varsity summer league hoops team. I play basketball once or twice per week, too.


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