Judging Criteria

Entries are judged by a reciprocal chapter of PRSA. Each entry will be evaluated using the criteria based on the prime tenets of public relations: research, planning, implementation, and evaluation. Entries are judged against an established standard of excellence. Any entry that meets or exceeds that standard will be honored. The judges' decisions are final. They also have the right to withhold an award in any category if they feel the entries do not warrant recognition. Two judges will independently evaluate each entry using the following 100-point system:

  • Research: Thorough research or analysis, including determination of issues and needs (20 points)
  • Planning: Complete and comprehensive planning, sound strategy (30 points)
  • Execution/Implementation: Excellence in practice and tactics, quality of work (20 points)
  • Evaluation/results: How well the entry addresses the target audience and meets the stated objectives. How well results correlate to research findings and strategic objectives (30 points)


Each judge may award up to 50 points. The judges' score will be totaled to determine the awards for each category:

  • PRemier Award of Merit (80-85 points)
  • PRemier Award of Excellence (86-100 points)
  • PRemier Grand Award (90+ points, with only one award per category)