January 2015  

Upcoming Events

Tactics To Hit Your Target: A Strategic Communications Program

February 24, 2015
11:30 AM - 1:00 PM

The Marq
3177 French Road 
De Pere, WI 54115

$25.00 PRSA Member
$30.00 after 05:00 pm February 19

$35.00 Non-member/Guest
$40.00 after 05:00 pm February 19

$15.00 Full-Time Student
$20.00 after 05:00 pm February 19

Let’s face it. In today’s world people are busy. It takes a targeted and strategic approach to grab people’s attention and cut through the clutter.

Tactics To Hit Your Target will help you learn today’s best practices for communicating with different target markets. Join us for a fun, interactive roundtable-style event where you will hear from local leaders in the areas of internal communications, print/trade publications and television media.

Learn today’s best practices for:

  • Pitching stories to the media. 
  • Using blogs as internal communication tools.
  • Creating a content calendar for communication.
  • And more!


Featured table leaders include:

  • Danielle Phillips, Interactive Marketing Specialist, Agnesian HealthCare
  • Sean Johnson, Senior Associate Editor, Insight Magazine
  • Lisa Malak, Host, Local 5 LIVE!


PRSA Social: Coffee, Communications & Connections

Friday, Feb. 20, 2015

(If UW-GB classes are cancelled due to inclement weather, the event will be postponed until the following Friday.)

Registration & Breakfast: 7:15 - 7:30 a.m.

Ice breakers & Organized Networking: 7:30 - 8:15 a.m. 

Open Mingling: 8:15 - 8:30 a.m.

University of Wisconsin Green Bay - 2420 Nicolet Drive, Green Bay, WI 54311

University Union building, Alumni Room

(Guests should use the Campus Court parking lot:

FREE to PRSA and PRSSA members
$5 for non members

Register by Monday, Feb. 16, at

The key to staying on top of industry trends and up to date on local happenings is through professional development and networking. PRSA-NEW offers monthly training luncheons and is excited to announce we're adding two more socials to our 2015 programming schedule; giving members and non-members four opportunities throughout the year to connect, share ideas and catch up. 

Please join PRSA-NEW for its first social of the year -- a morning mixer for any member or non-member in the PR, marketing, media and advertising world  -- co-sponsored by the UWGB PRSSA chapter. Coffee and light breakfast options are included.

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Member Profile

Welcome New Member Larry Garrion!

Where do you work? What is your role at the company?

I am a Guild unit film publicist, and a member of Local 600, which is part of IATSE. As such, I work on the location of film and television projects to organize, develop and implement publicity plans and materials for the project's theatrical release or air date.

Please share some of your education/employment background.

I studied communications and history at Oklahoma State University and Cal-St.-Fullerton, receiving a BS in Radio/TV/Film. I began my career as a television and print journalist before transitioning into public relations in Orange County, CA. Eventually I landed in the entertainment industry, working for various studios and PR agencies before becoming an independent practitioner.

Describe your typical day.

The most enjoyable aspect of my occupation is that the workdays can vary a great deal. One day I might be hosting a media set visit from "Entertainment Tonight," the next day organizing a special magazine photo shoot or writing a press release, and the next conducting my own "behind-the-scenes" interviews with cast and filmmakers for the EPK and DVD release. The locations, crew and subject matter are different with each project, which keeps things fresh and interesting.

What do you hope to get out of PRSA? 

A chance to learn more about what other public relations practitioners are doing, stay abreast of new technologies and practices, and perhaps get to know some of the PR professionals in my new geographical homebase.  

Any hobbies? 

Music, reading (especially historical fiction), biking, and watching (way too much) football.

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Member Anniversaries

We asked your fellow PRSA Northeast Wisconsin members with March anniversaries to give us their thoughts on the following—

If you could give one piece of career advice to an upcoming college graduate what would you say?

"Work hard to develop positive relationships with everyone you encounter. Proving that you can work with all different types of personalities will be your golden ticket in the workplace. No one wants to work with a meanie." - Kate Eastman, Paper Converting Machine Company, member 9 years

"Stay involved. You've been in multiple clubs, worked, volunteered, interned, studied late at night... You're used to being busy; stay that way! Find an organization to continue to expand your professional skills, a group that keeps you connected in the community and do something fun: volunteering, crafts, cooking classes, running group. Being well rounded -- and connected -- is key to staying fresh in an ever-changing industry." - Kimberly Stobb-Bresser, Beaver Dam Community Hospitals, Inc., member 7 years

"Don’t be afraid to work for a company in an industry you’ve never considered. A year ago, I never thought I would be working for a manufacturing company. However, the experiences I’ve had and all of the knowledge I’ve gained since then has been invaluable. I love to learn, and by working in a complex industry I come across something totally new almost every day. Plus, I get to work with people who think drastically different than me, which has been both challenging and exciting. Also, stick with your gut if deciding between positions. In the end, you’ll thank yourself for it." - Olivia Jeske, Plexus Corp., member 1 year

"Be prepared to have your work reviewed and edited by people less qualified than you." - John Geisfeldt, WS Packaging Group, Inc., member 5 years

"Advice to an upcoming college grad:  Get some “real world” experience to include in your resume/portfolio.  Whether it’s from an internship or volunteer efforts for a nonprofit, etc., it’s critically important to show how you can apply what you’ve learned in school to solving business challenges or achieving measurable results." - Becky Bestul, Thrivent Financial, member 14 years

Other March Anniversaries Include:

8 years:

Dana Kohlbeck, Broadway Automotive

9 years:

Aaron Popkey, Green Bay Packers

11 years:

Shannon Semmerling

17 years:

Lisa Cruz, Red Shoes PR, Inc.



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