January 2015  

Letter from the President

Greetings and Happy 2015!! The New Year is always an exciting time for me as it marks a new beginning. It brings new people to meet, new adventures to enjoy and new memories to create.

I am looking forward to 2015 being a wonderful year for PRSA Northeast Wisconsin. Our leadership team has been hard at work developing this year’s programming, which we hope will provide many opportunities for you to network and learn about hot topics in our industry.

Last year we surveyed our members, and we are using that feedback to make our programming even more meaningful. If you’ve never been to one of our monthly meetings, I encourage you to adventure out and attend a meeting in 2015. My hope is that you will explore all that your local chapter membership has to offer including: networking opportunities at our various socials, skills building at our monthly meetings or continuing your education by completing the APR accreditation program. At PRSA Northeast Wisconsin, our mission is to help you grow as a PR professional so that you are ready to tackle any new challenge that comes your way.

Here’s to adventures and creating new memories in 2015!

Nicole Onesti


Back to top

Upcoming Events


Finding Balance in a Busy World 

January 20, 2015


The Marq

3177 French Rd  

De Pere, WI 54115

$15 PRSA Member / $20 after 5:00 pm January 15

$25 Non-member/Guest / $30 after 5:00 pm January 15

$15 Full-Time Student / $20 after 5:00 pm January 15

If balancing work life and personal life is a struggle, you’re not alone. The PR profession is consistently rated as one of the Top 10 Most Stressful Jobs. In a world filled with projects we initiate as well as responding to external events, achieving a better balance sometimes seems impossible.

Sound familiar?  Then plan to join with your PR colleagues on Tuesday, January 20, to learn strategies for reducing stress and maintaining a healthy work-life balance. We’ll learn from an expert, practice techniques for stress reduction, and identify ways to help gain a better work-life balance.

It’s easy to keep pushing aside a problem when you’re busy, but spending some time on the issue to focus and strategize can bring clarity and serenity.  Block off 90 minutes in your calendar on January 20, and register for this PRSA program today!

Register Now!


Back to top

Member Anniversaries


January Anniversary Shout-Outs










We asked your fellow PRSA Northeast Wisconsin members with January anniversaries to give us their thoughts on the following—

If you had enough money to not work, what would you spend your time doing?

If I struck it big, I’d have a hard time lounging around the house. (Though I hope my newfound riches mean this house has a pretty awesome pool!) I am hard-wired as a PR gal, so I’d likely do more of what I already love doing: volunteering my skills for great causes (particularly no-kill animal facilities!). Maybe I’d just also get a few more hours of sleep! - Erin Elliott, Hiebing, member 11 years

Volunteering, reading and enjoying family time. -Danielle Bina, UW-Green Bay, member 6 years

Other January Anniversaries Include:

1 year:

Sheri Banks

3 years:

Patrick Casey, Boldt

Shana Seubert, Element Mobile

12 years:

Rachel Lom, Write Image LLC

Back to top

Member Profile

Welcome New Member Sarah Ives!



Where do you work? What is the role in your company?

I work at Neuroscience Group where I am in charge of marketing and customer relations. Neuroscience Group is a multi-specialty clinic in Neenah which provides excellence in brain, spine and pain care and my role here is two-fold. From the marketing perspective I create and implement marketing strategy that focuses on patient education and content creation. The customer relations portion of my position allows me to train staff in the customer service standards set by our clinic. 

Please share some of your education/employment background.

My background is in education and I have a degree in K-8 elementary education. I am amazed at how my skills in the classroom have been able to translate to my current position.  

Describe your typical day.

My days vary and that’s one of the reasons I love my job! I spend a lot of time behind my computer editing video, creating graphics for social media, and communicating with staff, sales reps and physicians. Other times I'm busy planning events, such as Strike Out Stroke at Neuroscience Group Field, that educate the public on conditions we treat . I like to think outside the box to have people experience our brand through many channels.

What do you hope to get out of PRSA?

I am looking forward to connecting with other PR professionals and learning from them and with them. I hope to hone my communication skills and learn how to work with the media to help shape the Neuroscience Group brand message. 

Any hobbies?

I love spending time with my family which includes my husband and 3 sons. I am an avid antique hunter and am always in search of another treasure. 

Back to top