August 2014  

Letter from the President

Letter From The President


Greetings PR colleagues,

Forgive me for using a four-letter word. Yes, I know it’s only the first day of August, and yes, I know we love summer. But yes, it’s time to talk about FALL.

The PRSA Northeast Wisconsin leadership team is busy planning for the upcoming season. I’m excited to share a preview of a few events that you won’t want to miss!

On September 16 we will host a webinar on one of today’s hottest topics — personal branding. National branding specialist Cyndee Woolley, APR, will discuss key strategies behind developing your personal brand. This webinar is a free benefit to all Chapter members and you can register today. Non-members are welcome to participate as well with the cost of $25. Continuing with the topic of personal development, join us a week later on Sept. 23 for our monthly meeting at The Marq. Amy Biersteker, HR Consulting Manager from Schenck, will deliver a lunchtime presentation on taking your career to the next level. Watch the website for registration details.

In October we are going to help you become a stronger communicator, better listener, and more creative with an unforgettable workshop. The improv comedy troupe, Monkey Business will be here for an interactive “playshop” that will be fun and educational. Watch your email for more details on this event.

This November we will honor the area’s most talented PR professionals at our annual PRemier Awards Luncheon. We will begin accepting nominations soon, so start thinking about what amazing projects you have to share.

Of course, we cannot let summer slip away without one last hurrah! This month we will be hosting our popular summer social. We’ve decided to “mix” things up a bit with an interactive event at The Libertine in Green Bay. Read below for more information and I look forward to seeing you all there!


Tara Brzozowski

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Upcoming Events

Summer Social: Mixology 101

On Tuesday, August 19, the word “infotainment” will take on whole new meaning for those attending PRSA Northeast Wisconsin’s can’t-miss summer social! Join us at The Libertine, one of the most unique bars located in Downtown Green Bay, for Mixology 101. Owner Tony Oczus will share the rich history behind some of your favorite craft cocktails as he leads us through the specialized process of making to two of the region's best drinks from scratch. (One is a whiskey sour…the other is a surprise!)

Your mind won’t be the only thing stimulated—your taste buds will be, too! You’ll get to taste the ingredients for the premium cocktails as well as your finished masterpieces. Of course, delicious appetizers will be on hand, too. To top it off, you’ll enjoy fabulous conversation with your fellow PR pros as we learn, mix, drink and eat.

Space is limited, so reserve your spot today!

Parking: The easiest parking will be in either the Cherry Street ramp (entrance on Cherry between Washington and Adams) or the Cherry Street lot (entrance on Washington).  


August 19

5:30 PM - 7 PM

The Libertine

209 N. Washington St. 

Green Bay, WI


Tickets (Includes two cocktails that you will create, plus appetizers):

$25.00 PRSA Member / $30.00 after 5 PM August 15

$30.00 Nonmember/ Guest / $35.00 after 5 PM August 15

$25.00 Full-Time Student / $30.00 after 5 PM August 15

Register Now

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The Future of PR 

Three PRSSA students from UW-Oshkosh are the first to take and pass the new national Certificate in Principles of Public Relations exam, sponsored by the Universal Accreditation Board. They are Hilary Stoeberl, Neal Corby and Kaitlynn Sablich.

Stoeberl and Corby graduated in May, and Sablich will graduate next December.

UW-Oshkosh is one of 13 universities in the country, and the only one in Wisconsin, able to offer its students this opportunity. Students must be members of the Public Relations Student Society of America and must take an approved preparatory class offered on campus.

The exam covers a broad range of topics including history, ethics, law, business literacy, communication models, research, planning, evaluation, crisis management, information technology, and media relations. Students who pass the exam gain a competitive edge in the job market, and also have a head start to becoming Accredited in Public Relations, which can be applied for after five years of professional experience.

The Universal Accreditation Board consists of representatives from seven diverse national groups, including educators, military public affairs personnel and public relations professionals. Its purpose is to oversee the Accreditation in Public Relations (APR) program.  The Certificate exam became available to students in December 2013 after years of peer reviews and legal review.

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Member Profile

Welcome New Member Angela Deja!



Where do you work? What is your role at the company?

As the Public & Media Relations Coordinator at Prevea Health, my job is to proactively support Prevea Health and Hospital Sisters Health System – Eastern Wisconsin Division (St. Mary’s Hospital Medical Center and St. Vincent Hospital in Green Bay, and St. Nicholas Hospital in Sheboygan) through internal and external communication efforts. I also maintain a strong relationship with local media, develop media pitches, coordinate media interviews and overall, build a positive, community awareness of Prevea Health and HSHS-EWD.

Please share some of your education/employment background.

I earned a Bachelor’s Degree in Journalism, with an emphasis in Broadcast, as well as a minor in Political Science at the University of Wisconsin-Eau Claire in 2004. I spent nearly ten years in television news - producing, anchoring and reporting for WSAW-TV in Wausau, then in Green Bay for WLUK-TV. I took on the role of Public & Media Relations Coordinator at Prevea Health in November 2013.

Describe your typical day.

The majority of my day is spent responding to media requests for interviews from our providers, coordinating those interviews, and then meeting the media members at one of our many health centers or hospitals to oversee the interviews they conduct, and ensure patient privacy is protected. When I am not coordinating and overseeing interviews, I am busy developing pitches for the media. This means working closely with the Service Line Marketing Managers to learn about all of the services provided by Prevea and HSHS-EWD.  I also draft press releases on a regular basis.

What do you hope to get out of PRSA?

I am new to the field of public relations and am excited for the opportunity to network with other PR professionals and learn about good PR practices.

Any hobbies?

I love to go boating and fishing with my husband, try new restaurants, cook new recipes, read memoirs, watch movies, and laugh with my big group of fun-loving girlfriends!

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Member Anniversaries

August Anniversary Shout Outs


We asked your fellow PRSA Northeast Wisconsin members with August anniversaries to give us their thoughts on the following—

"What new skill are you trying to learn?"

I would very much consider myself a PR traditionalist who values the ability to write, build relationships, convey key messages and build strategies. I also provide consulting in the digital sphere - social media, digital content production and website SEO. But the area of PR that I'd love to learn more about - and one that is so valuable to clients - is the quantifying of it all. Data, analytics, ROI ... that's an area I'd like to get well versed in and is an ongoing struggle for our industry. —Sara Montonati, Red Shoes PR, member 3 years

Other August anniversaries include:

1 year:

Elizabeth Paulson, Arketype

Lynette LeGarde, Ho-Chunk Gaming Nekoosa/Wittenberg

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