October 2014  

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Vote for you 2015 Board!

Voting will take place during the Annual Professional Development Meeting on October 21. Register today!

Here are the 2015 board candidates:

President – Nicole Onesti

President Elect –Tom Schoffelman, APR

Immediate Past President – Tara Brzozowski

Secretary –  Jenny Haas

Treasurer – Cassie Wenzel, APR/Marilyn Bazett-Jones

Director-at-Large – Ryan Weyers

Director-at-Large – Kim Stobb

Director at Large –Jim Streed, APR

Leadership assembly – Kate Eastman

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Upcoming Events

Annual Professional Development Meeting

Botching a big presentation… Freezing up during a media interview … Smudging a first impression with a very important person… You can help avoid these spine-tingling situations with a little improvised thinking! 

PRSA Northeast Wisconsin is thrilled to bring the very talented team from Monkey Business Institute of Madison (WI) to town for our annual Professional Development Seminar. Monkey Business teams travel around the country guiding executives and other professionals through “playshops,” teaching improv comedy techniques to help professionals think quickly, communicate more effectively, and hone their public-speaking skills.   

This workshop is perfect for PR practitioners and other professionals who can benefit by thinking more quickly on their feet. This will be a morning of participatory, hands-on learning. We promise you’ll laugh a lot, but you’ll also learn how to better respond to life’s unexpected moments. You’ll leave feeling more equipped to think quickly and handle the unknown. And who wouldn’t want to attend a professional development workshop led by a troupe of award-winning comedians? 

Monkey Business Institute has worked with Kraft Foods, the U.S. Department of Agriculture, the University of Wisconsin, General Mills, John Deere and a long list of other companies. Lead trainer Brad Knight has 20 years of experience leading playshops, and will bring along a team that delivers one of the most entertaining and valuable workshops you’ll ever attend!


Tuesday, October 21

8:15 AM - 12:00 PM

The Marq

3177 French Road

De Pere, WI



$65.00 PRSA Member / $70.00 after October 7

$80.00 Nonmember/ Guest / $85.00 after October 7

$45.00 Full-Time Student 

Register Now

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Member Anniversaries

October Anniversary Shout Outs


We asked your fellow PRSA Northeast Wisconsin members with October anniversaries to give us their thoughts on the following—

In honor of Halloween- what is your biggest fear?

I have a great fear of spiders, of any shape or size. I couldn’t even watch the scenes with the big spiders in the Harry Potter movie, even though they were really fake!  Spiders are just too creepy.—Angela Brumm, APR, Ministry Health Care, member two years

As a young girl, I remember begging my dad to watch the movie "Arachnophobia" with my three older brothers. That night, I found myself lying in bed; certain tarantulas were making themselves at home on my pink canopy! I was surrounded by shadows of the hairy, creepy crawlers. Ever since, I make sure to do a spider check before going to bed.—Holly Wachtendonk, Hiebing, member two years

On a philosophical level, my greatest fear is reaching the end of life never really having lived. What is it they say? “I hope that when I get to heaven, I can present my battered body and tell God, ‘Here it is – I used it all up.’” I fear a lack of adventure, missed opportunities and chances not taken in the name of security, comfort and commonality. That, and birds. I have an abnormal fear of birds. —Kerry Arndt,  Consolidated Construction Co., Inc., member five years

I would have to say no one thing scares me as much as the fear of the unknown in dark, unfamiliar places. Our imaginations can be our worst enemies and be far more scary than the actual situation.  In relation to one thing I’m freaked out about, it’s definitely clowns, I’m guessing that’s from watching Stephen King’s "It" too much when I was young.—Aaron Baer,  Baer Performance Marketing, Member five years 

As the proud father of a 2 1/2-year-old daughter and an 8-month-old son, one of my biggest fears is not being able to find a respectable, and acceptable, work/life balance. The PR industry can be (and parenthood is) a 24/7 job. Weaving my way through both, all while having the song "Cats in the Cradle" playing in the back of my head, is an ongoing challenge.  I've found thus far that it requires some give and take, and less sleep, to attend to the needs of all parties involved at what I consider an acceptable level.—Jon Jarosh,  Door County Visitor Bureau, Member four years


Other October anniversaries include:

1 Year:

Karie Zellner, Schenck SC

2 Years:

Kayla Neve, Element Mobile

3 Years:

Jennifer Kaminski, Associated Bank

9 Years:

Karen Smith, Red Shoes PR

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Member Profile

Welcome New Member Becca Vollmer!





Where do you work? What is your role at the company?

I work for Hiebing, which is an integrated marketing and advertising agency located in Madison.  As a public relations and social media intern, my role is to support the public relations team with the day-to-day needs of clients.  My responsibilities range from social media monitoring, developing media lists, maintaining media clippings and creating content for blogs and Facebook.

Please share some of your education/employment background.

I graduated in May from UW-Stevens Point, and have a Bachelor of Arts in Communication with a Minor in Business Administration. Previously, I worked as a marketing intern for the Experimental Aircraft Association and as student director for UWSP Dining and Summer Conferences.       

Describe your typical day.

It is hard to describe a typical day as my projects are always changing, but I would say that I do a fair amount of social media monitoring, writing and identifying media clips on a daily basis.  

What do you hope to get out of PRSA?

I was very active in PRSSA, and hope to be active in PRSA, too.  I most look forward to building relationships with professionals from my area and staying up-to-date on current trends and best practices.  

Any hobbies?

I enjoy spending time outside – hiking, swimming and gardening are some of my favorite hobbies.  

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