First Newsletter of 2020 (Jan/Feb) Print

President's Corner

Let me be the last to welcome you to 2020! Doesn’t the holiday already seem light years away? I’m guessing it didn’t take long for us all to get back to the hustle and bustle of everyday life, maybe even leaving our well-intentioned resolutions in the dust.

Speaking of resolutions, I crossed a big one off my list last year when I earned my APR designation. But it wasn’t just a 2019 goal – it was on my hit list for years (and years). But the journey was the reward, and I am excited about the ways I plan to keep that momentum going in 2020. One of them (hopefully!) involves YOU.

To celebrate APR Month in April, PRSA Northeast Wisconsin will be holding a program event designed to demystify the accreditation process – and crystallize the impact that it can have on your career.

But if pursuing your APR is already on your radar, you don’t have to wait till spring. Our first APR study group of the year is Wednesday, Feb. 12 from 7-8:30 a.m. at Aurora Baycare in Green Bay (1035 Kepler Drive). You do NOT need to commit to anything to come and check it out! It’s a low-pressure way to get a sneak peek into the process and engage in some fascinating discussion! If you’d like to come, email our APR chair Femi Cole, APR at [email protected].

We’re currently tying up loose ends on our other program events, so stay tuned for our full calendar! It’s going to be a fantastic start to a new decade of local PR!

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Upcoming Events

Is one of your goals for 2020 to step up your organization’s social media game? Then join us on February 25 as Social Media Manager & Consultant Lindsay Kalsow shares the status of social media, what is and isn’t working, current trends and common mistakes. Platforms covered will include Facebook, Twitter, Instagram, LinkedIn and TikTok.  Lindsay will also share how to choose which platforms are right for your business or organization in the ever-changing social media landscape. In addition, she will offer tips and tricks for efficiently and effectively running multiple social media platforms whether you are a marketing team of one, 10, or 100.  Come prepared with any social media questions you may have, as there will be a question and answer period. Whether you are new to social media or a seasoned pro, this session will have something for everyone. 

About the Presenter:
Lindsay Kalsow is a self-proclaimed social media nerd with an entrepreneurial spirit. After getting her career started in the marketing communications space, she took her love for all things social media to the next level as an independent social media manager and consultant. Her clientele, both national and international, includes multi-million-dollar corporations, online influencers, and everything in between.

Lindsay has a degree in media communication and journalism from the University of Northwestern - St. Paul. In their spare time, Lindsay and her husband David run the local restaurant review blog, Fox Cities Food.

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Now that we’re into February and most of your New Year’s Resolutions have come and gone (congrats if yours are still going strong), it’s time to get serious about a new professional resolution: to be ethical in all you do as a public relations practitioner. After all, ethical practice is the most important obligation of a PRSA member.

But what does being ethical really mean? Yah, don’t lie, don’t cheat, don’t steal. But, is that it? The PRSA Code of Ethics actually gives us a lot of direction about ethical practice as it’s broken down into two sections: the PRSA Member Statement of Professional Values and the PRSA Code Provisions of Conduct. And each section lists six principles. Can you name them?

PRSA Member Statement of Professional Values:

  1. Advocacy 
  2. Honesty
  3. Expertise
  4. Independence
  5. Loyalty
  6. Fairness

PRSA Code Provisions of Conduct:

  1. Free flow of information
  2. Competition
  3. Disclosure of information
  4. Safeguarding confidences
  5. Conflicts of interest
  6. Enhancing the profession

If you haven’t reviewed the PRSA Code of Ethics recently, I invite you to do so – as your first action of your new New Year’s Resolution. Read it again for the first time. Maybe you’ll see it in a different light than the last time you looked at it. Maybe something you read will help you deal with an internal struggle you’ve been having in your job. It’d been a while since I had read it, and I found it a good refresher – and something to help me with my new New Year’s Resolution. 

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Member News

Three of our PRSA members are being recognized as Women of Influence by Insight: Susan Finco, Lisa Cruz and Krissy Lillie. Congratulations to them, and see for more information!

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For Your Information

FREE Chapter PLUS waived initiation or reinstatement fee (up to a $165 value)

New and returning members will have their initiation or reinstatement fee waived, when they join National as a Regular member ($260 annual dues) and receive a:

FREE 1-yr Chapter (up to $100 value)

National will reimburse Chapter for their dues. Chapters whose dues are more than $100 will only be reimbursed up to $100 and balance will be collected from member.

N/A for Associate member types ($200 or less annual dues) and current or renewing members. Refer to for details.

NOTE: Anyone who would like to be billed quarterly needs to call our Member Services Team at 212.460.1400.

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Member Anniversaries

Alicia Kahl, Oshkosh (2/29) One Year

Allison Barnes, Leonard & Finco Public Relations (2/29) Two Years

Erin Elliott, Hiebing (1/31) 16 Years

James Streed, APR (2/29) 40 Years!

Jamie Mara, Edge Dairy Farmer Cooperative (1/31) Four Years

Jane Hillstrom, Hillstrom PR (1/31) 12 Years

Jen Rogers, Door County Visitor Bureau (1/31) Three Years

Laurie Krasin, University of Wisconsin Oshkosh (1/31) Four Years

Lisa Cruz, Red Shoes PR, Inc. (1/31) 22 Years

Megan Mulholland, APR, Appleton (1/31) 11 Years

Melissa Sabel, Stevens Point Area Convention & Visitors Bureau (2/29) 14 Years

Todd McMahon, O'Connor Connective, LLC (1/31) Two Years



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