November 2019 Newsletter Print

President's Corner

I am one of “those people” – the ones who staunchly refuse to listen to even a measure of holiday music before the calendar flips past Thanksgiving. But now that we’re on our third (or fourth??) snowfall, even I admit that it’s hard to keep those songs out of my head. Especially since this week kicks off what is truly the most wonderful time of the year for our PRSA chapter! (Cue Andy Williams.) 

First up: Our 10th annual PRemier Awards is this Thursday, Nov. 14! The event marks a decade of honoring local PR excellence, and we’re celebrating in style – at the gorgeous, historic Hotel Northland in Downtown Green Bay. We’re thrilled that Fox 11’s Emily Deem will return as our effervescent emcee. And we have lot of awesome work (and awesome professionals!) to award! 

Then next month, we say sayonara to 2019 at our popular year-end lunch, always held at a’bravo bistro on Green Bay’s east side. (Near Target and Costco.) It’s a great time to enjoy delicious food and fun conversation with your PR peers – those you know and those you’ll know by the time we leave! This year’s lunch will be held on Tuesday, Dec. 10; registration is open now.

I hope to see you at either – or both – of these fantastic festivities!

- Erin Elliott

President, PRSA Northeast Wisconsin

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Three Tips to Ethical Gift-Giving: SPJ, PRSA and SHRM

It’s that time of year again! November and December are traditionally rife with opportunities to give and receive. PRSA acknowledges there are gray areas in the ethics surrounding these practices, as definitions of ethical impropriety may vary widely between industries, countries and individuals, and “pay for play” is condoned and expected in many cultures..

As you consider those opportunities, here are some ethical guidelines from three sources you might find helpful:

  1. The Society of Professional Journalists (SPJ) continues to uphold the standard it established decades ago. According to SPJ Communications Coordinator Zoe Berg, the SPJ Code of Ethics says journalists should avoid conflicts, real or perceived. It also specifically notes that journalists should “refuse gifts, favors, fees, free travel and special treatment.” Accepting a gift could be seen as an unspoken agreement to write a favorable story about someone or something, so it is best practice to decline anything that could be seen as a gift or potentially compromise integrity or impartiality.
  2. The PRSA Code of Ethics echoes the SPJ guidance and recognizes some nuances. Professional Standards Advisory 9 Pay-For-Play draws on four PRSA provisions -- (1) free flow of information, (2) disclosure of information, (3) conflicts of interest, and (4) enhancing the profession) -- and the principles of honesty, fairness and independence.

PRSA offers four specific suggestions:

  • In any pay-for-play situation, request disclosure. Journalists should be asked to disclose that any gift or in-kind service given in exchange for coverage or placement. This way, viewers, listeners and readers can make up their own minds about value, bias, accuracy and usefulness.
  • Where it is common practice to offer free travel or special travel, or products for review, encourage disclosure. This informs viewers, listeners and readers and allows journalists to protect their independence and integrity.
  • When participating in a trade show-related special edition, where inclusion depends on paying a fee, ask the publication and participants to disclose these fees and arrangements.
  • Always disclose crucial information that viewers, listeners and readers should have, or reasonably expect to have.


  1. The Society for Human Resource Management (SHRM) also has guidance for workplace giving: “A Good Workplace Gift-Giving Rule: Would Your Mom Approve?” (Copyright laws prevent me from linking to it.)

    You can get a sense of the issues covered here, based on the questions posed early in the article:
  • If you want to give your subordinates a gift, what’s appropriate? 
  • If the holiday party involves a gift exchange, what should the guidelines be? 
  • To avoid hurt feelings or claims of favoritism, is it better to avoid gifts altogether?


As ever, if you’re looking for more info on Ethics, follow the breadcrumbs from > home > about > ethics.


Jim Streed, APR

2019 Chapter Ethics Adviser


J Streed Communications
Email: [email protected]

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Upcoming Events

A special delight every year, join us again as we gather for lunch at a'Bravo Bistro and Wine Bar to celebrate another successful year of advancing the PR profession in Northeastern Wisconsin.

Known for its intimate and unique ambiance and attention to detail, a'Bravo is an upscale deli that never fails to warmly welcome us with their award-winning artisan specialties.

Registration includes an array of sandwiches, salads and desserts prepared especially for PRSA. A'Bistro is located easily near the intersection if I-43 and 172 (near Target and Costco), and well worth the drive from anywhere!

Register now!


$10.00 PRSA Member
$15.00 after 05:00 pm December 5

$15.00 Guest
$20.00 after 05:00 pm December 5

$10.00 Student
$15.00 after 05:00 pm December 5

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Member News

Give a warm welcome to our newest member, Shaina Allen!

  1. Where do you work? What is the role in your company?
    1. I work at the Wisconsin Humane Society as the Marketing Coordinator for both the Green Bay and Door County Campuses. As someone who works in the animal world, I’m obligated to also introduce my own pets: Cookie the cat, Max and Roxy the dogs, and Vern the guinea pig!
  2. Please share some of your education/employment background.
    1. I graduated from St. Norbert College in De Pere, WI having majored in Communications with a Media emphasis and minored in Business and Theatre. Prior to my current role, I was the Community Outreach Intern with the Green Bay Packers and a Producer/Promotions Coordinator at WFRV Local 5.
  3. Describe your typical day.
    1. I don’t really have a typical day! You never know what might come your way when you work in animal welfare. Some days are mostly answering email inquires and managing social media interactions, while other days I’m creating fun (and adorable!) content or fielding media inquiries about animal safety or a recent hoarding situation. The spectrum is large but so rewarding.
  4. What do you hope to get out of PRSA?
    1. I hope to make new connections and learn the latest ways to reach out to those who have an interest in animal welfare and keep them engaged. There is so much noise out there these days, and so many deserving causes, it’s so important to stay relevant and remain on the public’s radar.
  5. Any hobbies?
    1. I have many hobbies, most involve crafts! I’ve always loved knitting, crocheting, painting, and sewing. My latest venture has been cross stitching which actually led to me to becoming a self-taught cross stitch pattern designer. Not surprisingly, my favorite patterns to make are custom designs of people’s pets.


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Member Anniversaries

Richard Redman, 34 years

Cole BuergiLeonard & Finco Public Relations, 19 years

Susan Finco, Leonard & Finco Public Relations, 19 years

Scott Stein, Leonard & Finco Public Relations, 19 years

Krissy Lillie, APRAurora Health Care, 17 years

Kristin RozekGreen Bay Area Public School District, 9 years

Emily MorehartInsight Creative, 7 years

Rachel SonnentagO'Connor Connective, 5 years

Brenda Krainik, Greater Green Bay Convention & Visitors Bureau, 1 year

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