As I type this note, it’s raining – again. And that’s fitting, because the only thing I’ve enjoyed about the record-setting rainfall we’ve gotten this year is all the time I’ve been able to write to the steady beat of raindrops on my roof. There’s something so peaceful about delving into my favorite creative outlet with that sound as a backdrop. My guess is many of you feel the same way.
Now, if someone asked me to create some visuals to accompany my words, that peaceful feeling would evaporate. I know how important imagery and video are to telling my story, but those tools are not in my toolbox. But that’s about to change!
I am counting down the days until our chapter’s very first visual storytelling workshop, which is coming up fast: Monday, Oct. 21, at the Eagle Event Center on the Northeast Wisconsin Technical College campus. We’ll spend three hours learning from Pat Saxe and Kristy Grathen, some of the very best in the biz – who also happen to be great teachers!
When we walk out of the workshop, we’ll know how to create graphics and video that are eye-catching and user-friendly. More important, we’ll feel more confident in our ability to visually tell the story of our brands.
Be sure to bring along your laptop and phone for this in-the-trenches training (followed by lunch). We already know our pens are mightier than the sword. I’m excited to feel the same way about my phone!
If you haven’t registered yet, what are you waiting for?!
- Erin Elliott
President, PRSA Northeast Wisconsin
Ms. InterPReted podcast brings fresh voices to the conversation
Another podcast resource you might be interested in is really new; it has just three episodes available to-date. The hosts named it Ms. InterPReted: Public Relations...Demystified to play off their experiences with the many misinterpretations of Public Relations.
It is hosted by Kelly Fletcher, and Principal/Owner of Fletcher Marketing PR, and Mary Beth West, APR, Fellow PRSA, senior strategist at the same firm.
These two energetic, experienced and insightful practitioners bring their humor and conversational style to the program. It’s a fun and easy listen. And they promise to present a broad range of topics.
Their first program is an introductory piece to outline their purpose and direction. They then focused on ethics during PRSA’s Ethics Month. Most recently, they dived into the nuances of marketing to women, as they remain key decision-makers in many businesses and families.
I have no doubt you’ll find these entertaining and educational. And I am confident these pros will weave PRSA’s ethical principles into their conversation.
As ever, if you’re looking for more info on Ethics, follow the breadcrumbs from prsa.org > home > about > ethics.
Jim Streed, APR
2019 Chapter Ethics Adviser
Email: [email protected]
Visual Storytelling 101
In today’s world, PR pros are asked to wear many hats – including graphic designer and videographer. You likely didn’t get a degree in every skill you’re required to rock, but don’t let that stop you from jumping in with both feet. With some basic know-how, your messages can become visual magic. And that’s where PRSA Northeast Wisconsin’s VisualStorytelling 101 comes in!
PR pros who attend this three-hour, in-the-trenches training will learn to create graphics and video that look beautiful, download quickly, and contribute to a user-friendly interface experience. Top industry instructors from Northeast Wisconsin Technical College will teach you the most important basics of videography and graphic design. You’ll walk away with a better understanding of how to show off your organization in the best light – and feel confident that you can pull it off.
Don’t miss this chance to share new ideas, master new concepts and find inspiration to visually tell the story of your brand! Be sure to bring your smart phone and laptop for this hand-on experience. And plan to stay for lunch and networking afterwards!
Kristy Grathen is a Wisconsin-based graphic artist. Since 2016, she has been a member of the Design Faculty at Northeast Wisconsin Technical College in Green Bay. After earning a BA in Studio Arts – Illustration emphasis from UW-Green Bay, Kristy has worked for over 16 years with a variety of clients and non-profits as a collaborator and freelancer. Prior to her educator role, she was a longstanding in-house designer with an international outerwear brand. She specializes in branding, packaging, product design, environmental graphics and making pixel magic in Photoshop. In addition to all that, she also holds some mad skills in social media campaign layout, web concept design, and technical illustration.
Pat Saxe has over 20 years of experience teaching Digital Media Technology at Northeast Wisconsin Technical College in Green Bay. (In fact, he helped develop the Digital Media Technology associate degree at the College!) He and his wife own and operate Tundra Films, specializing in video production, editing and delivery of company and non-profit events, product videos or explainers for self and corporate promotion and video documentation. Pat is certified as an Apple Pro Trainer in Final Cut Pro X digital video editing software 2009. He holds a BA in Continuing Adult Education & Training from University of Wisconsin- Stout. Pat is currently working on a MA Communications Digital Media Marketing from Southern New Hampshire University.
8:30-9 a.m.: Registration and light breakfast
9-10:30 a.m.: Videography 101
10:30-10:45 a.m.: Break
10:45 a.m.-12 p.m.: Graphic Design 101
12-1 p.m.: Lunch and Networking with Your PR Peers
The Eagle Event Center at Northeast Wisconsin Technical College (2740 W. Mason Street, Green Bay, WI 54307)
Park in Lot H. and enter through door No. 9, going down the stairs. Here is a link to a campus map: https://www.nwtc.edu/NWTC/media/About-Us/NWTC-Green-Bay-Map.pdf.
AMA Northeast Wisconsin
The days of begging for likes are over. The customer economy is all about doing likeable things. As the network gets smarter and smarter, it'll know your favorite places before you do, and share those with the world - when the world is looking. So if your friends are looking for a doctor in New York City, and you live there, it'll show them who you use, automatically, because logic suggests that if you go there a lot, you like the place, and your friends usually like what you like. It’s not private if you’re already posting from there, remember. What does this mean for your business? It means that it's time to start focusing on the customer experience - Without that, no amount of advertising, marketing, or SEO will save you.
Here's what you'll learn in this keynote address:
- The five rules of the customer economy
- Why speed matters
- How to stay "top-of-mind" in every customer's mind, from beginning to end
- How millennials, as well as Generations Z and Alpha are consuming content, and how you can get in front of them
PRSA Members can register for the special price of $55. Learn more on the AMA website.
PRSA will celebrate Diversity and Inclusion during the month of October. From PRSA chair, Debra Peterson…
It is more imperative than ever that the communications landscape reflects the world’s increasingly diverse composition. With that in mind, in 2019 PRSA launched a three-phase study, approved by our Board of Directors, to ensure that our programs and activities are in alignment with the changing needs of our members. Phases I and II included interviews and focus groups with more than 60 PRSA representatives from across the U.S., among them D&I chairs, current and former local Chapter presidents, district board members and other district leaders.
The final phase of the study is a survey, the results of which will help us better understand your perspectives on this subject and inform the creation of a responsive three-year strategic plan. The survey is open to all members and will be distributed by market research firm Bonney & Company. You will receive an email from the firm directly within the next day or two – the survey is open until October 25 and I hope you will take a moment to contribute your opinions on this very important topic.
Diversity & Inclusion Month is also about learning and the exchange of ideas, and I encourage you to participate in this upcoming event:
October 29 (4:00 PM, EDT)
Webinar: From the Classroom to the Boardroom
Shanita Baraka Akintonde, MBA, M.Ed., DTM, PRSA 2019 D&I Committee Chair, provides an “insider’s view” of what she has learned from undergraduate public relations students.
Lou Ann M. Novak, APR, 16 years
Jon Jarosh, Door County Visitor Bureau, 9 years
Jennifer Kaminski, Associated Banc-Corp, 8 years
Angela Brumm, APR, Exact Sciences, 7 years
Holly Wachtendonk, Hiebing, 7 years
Karie Matthias, Schenck SC, 6 years
Kelly Grace McBride Moore, Bellin Health, 4 years
Amanda Schmidt, Greater Green Bay Convention & Visitors Bureau, 4 years
Avery Faehling, 2 years
Lori Nachtwey, Wisconsin Humane Society Green Bay Campus, 1 year
Brian Nicol, Howard-Suamico School District, 1 year
Katrina Wychesit, Ho-Chunk Gaming Wittenberg, 1 year