May 2019 Print

President's Corner

When I was a kid, I loved to write. I didn’t care what kind of writing. Some days it was diary entries. Other times it was short stories or poster copy for my neighborhood clubs. I even came across a notebook a few years back that was filled with 80s and 90s song lyrics – and instantly had memories come flooding back of hours spent on my bedroom floor, furiously trying to jot down the words to my favorite songs on the radio. (Understandably, my version of “We Didn’t Start the Fire” was at least 90 percent inaccurate.)

Back then, writing was definitely my hobby. But for the last 20 years, I’ve had it firmly categorized as a “skill,” necessary to my chosen profession of public relations. When did I start making the distinction? And more importantly, why did I think I had to? I don’t know. What I do know is that I still derive immense joy from writing, whether it’s work-related or not.

When our PRSA program team came up with the idea to have a photography workshop at the stunning Green Bay Botanical Gardens, they proved to be much quicker on the draw than me. They pointed out this opportunity would be great for people who want to brush up on this skill in order to capture better images for work…and just love taking pictures!

So whether photography for you is an obligation, an obsession or BOTH, we hope to see you at our event on June 11. And bring your photo fanatic friends, too! (More info and registration details can be found below.)

Here’s to keeping the “fun” in how we “function.”

- Erin Elliott

President, PRSA Northeast Wisconsin

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Upcoming Events

Photography for PR Workshop

June 11, 2019
5:00 PM to 7:00 PM

Register today!

Interested in learning more about photography for work or as a hobby? Want your photos to stand out? Photographer Marc Amenson will share tips and tricks to take photos that are both impactful and creative. He will cover lighting techniques, DSLR basics and apps designed to edit and share photos directly from your smartphone.

Please bring your smartphone or camera. Attendees will enjoy heavy appetizers from 5:00 p.m. - 5:30 p.m., and the class will start at 5:30 p.m. Weather permitting, part of the workshop will take place outside of the classroom in the beauty of the Green Bay Botanical Garden.

About the Presenter:

Marc Amenson is a local photographer from Green Bay, Wisconsin. He specializes in portraits and commercial photography with his business Amenson Studio. He is also a pilot and avid outdoor adventurer who travels the country exploring national parks and exciting locations.


$25.00 PRSA Member
$30.00 after 05:00 pm June 6

$30.00 Guest
$35.00 after 05:00 pm June 6

$15.00 Student
$20.00 after 05:00 pm June 6

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Hiring an intern this summer?

Every year at about this time, an anthem from my past echoes through my brain: Alice Cooper's "School's Out (for summer)!" [If you want a classic summer earworm, put on your headphones, crank them to 11 and check out the official music video.]

This is also the time of year many public relations students will begin their internships. Sometimes, there is a question about whether to pay interns, whether it is via a stipend or a wage.

PRSA has a position on this as an ethical matter: It prefers you pay your intern. Students have bills to pay and you are benefiting by having them available to you. If you cannot pay, be sure you comply with all Department of Labor guidelines and look for creative ways to compensate your intern(s). The full position is described in detail in the Ethical Standards Advisory titled Ethical Use of Interns (PDF).

If you have ethics questions or are looking for resources to help you with your ethics challenges, check out the PRSA Ethics website or email the PRSA Board of Ethics and Professional Standards ([email protected]).

Rock on!

Jim Streed, APR
PRSA Northeast Wisconsin Ethics Officer
[email protected]

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Congrats to the upcoming graduates of our local PRSSA Chapters:

Northern Michigan University
Haley Bussell
Chloe Gerathy
Alexina Somerville
Erin Storck

University of Wisconsin - Green Bay
Danielle Weber
Austin Korff
Caitlin Egan
Sara Bichler
Danielle Shea

University of Wisconsin Oshkosh
Brianna Colebourne
Lance Gulotta
Matilda Cretens
Taylor Mueller
Taylore Radtke
Ryan Taylor
Jordyn Schraeder
Danielle Beelow

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General News

Here’s the deal: There is no other conference on the planet like Content Marketing World, period.

We’d like to invite you to experience this content marketing awesomeness for yourself.  

More than 4,000 attendees will descend on Cleveland, Ohio, Sept. 3-6, 2019, and you don’t want to be left out.

#CMWorld offers new perspectives, new case studies, fresh inspiration, and insight into the most important future trends in the content marketing industry.

Any brand that wants to improve and evolve its content marketing prowess will be there.


BONUS: Register today with code PRSANEWIS to save $100 off your passes.

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Member News

Say, "Hello" to one of our newest members, Rick LaFrombois!

1) Where do you work? What is the role in your company?

Sentry Insurance, a mutual insurance company headquartered in Stevens Point. Sentry also operates a destination golf course (SentryWorld), event facility, and two restaurants. I roll up to the director of corporate communications and media relations, which is a team within the marketing department.

2) Please share some of your education/employment background.

Graduated from the University of Wisconsin – Green Bay with a degree in communications, emphasis journalism. Worked 15 years as a journalist in Green Bay, Minocqua, and Wausau. Pivoted four years ago to Sentry and finding fulfillment through growth and a variety of opportunities to contribute on a growing team.

3) Describe your typical day.

There is no typical day, which I love about Sentry. On a given day, I might find myself building media lists and performing outreach. Creating content for our social feeds, websites (internal and external), or marketing materials. And helping strategize how to maximize engagement and win-win outcomes with our audiences.

4) What do you hope to get out of PRSA?

Through networking and other opportunities, I hope to learn as much as possible from my fellow public relations practitioners. And reciprocate when the opportunity arises!

5) Any hobbies?

Whatever my kids are interested in. Playing with our dogs, Josie and Zoe. Adventuring—shared experiences (biking, camping, hiking, kayaking, road trips). Making memories.

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Member Anniversaries

James G. Streed, APR, J Streed Communications, 39 years

Carolyn A. Schamberger, APR, 29 years

Renae Bauer, Sisters of St. Francis of the Holy Cross, 16 years

Kaitlin Biersach, Element, 1 year

Kara Leiterman, Northeast Wisconsin Technical College, 1 year

Catelynn Schultz, 1 year

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