November 2018 Print

Letter from the President

It’s hard to believe that the holiday season is officially upon us. While I hope you all enjoyed the time with family and friends for Thanksgiving, I also hope you took time to reflect on the things that you are most thankful for. Looking back over the past year, I feel grateful to have spent much of it working alongside many of you. Whether you took time to meet someone new, attended an event, or served on a committee, thank you. Our chapter is stronger because of you.

I hope to see you at the PRemier Awards on December 4 and at the Holiday Social on December 18! (More info on both of those events can be found below.)

Yours in service,

Melissa Sabel

President, PRSA Northeast Wisconsin Chapter

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Upcoming Events

Two of our chapter's biggest events of the year happen in the next three weeks! Get the scoop - and get signed up!

PRemier Awards - Tuesday, Dec. 4 (11:30 a.m.-1 p.m., The Marq)

Join FOX11 Good Day WI co-anchor Emily Deem and PRSA Northeast Wisconsin for our PRemier event of the year! At the 2018 PRemier Awards, we’ll honor the most exceptional public relations work (and people!) in our area with a delicious lunch and awards ceremony. Our 2018 Communicator of the Year recipient, Corrie Campbell, will also give a presentation on her work as the communications director and event coordinator for the National Shrine of our Lady of Good Help in Champion, Wisconsin. 

Register today to avoid late charges!

$30 PRSA member
$35 after November 29

$40 Non-PRSA member
$45 after November 29

$25 Student
$30 after November 29

Holiday Luncheon - Tuesday, Dec. 18 (11:30 a.m.-1 p.m.)

A special delight every year, join us again as we gather for lunch at a'Bravo Bistro and Wine Bar to celebrate another successful year of advancing the PR profession in Northeastern Wisconsin.

Known for its intimate and unique ambiance and attention to detail, a'Bravo is an upscale deli that never fails to warmly welcome us with its award-winning artisan specialties.

Registration includes an array of sandwiches, salads and desserts prepared especially for PRSA. A'Bistro is located at 2069 Central Court in Green Bay - near the intersection of I-43 and 172, and well worth the drive from anywhere!

Member: $10

Guest: $15

Student: $10

Sign up today!

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Introducing our new chapter board members!

Not only did those who gathered at our professional development event on Nov. 1 learn a whole bunch about social media strategy, but the PRSA members present also elected our chapter's officers for 2019! A big congrats and thank you to the following individuals who will be  leading PRSA Northeast Wisconsin next year:

  • SECRETARY: Kimberly Uelmen
  • TREASURER: Tom Schoffelman, APR
  • DIRECTOR-AT-LARGE: Hillary Anderson
  • DIRECTOR-AT-LARGE: Kara Leiterman
  • DIRECTOR-AT-LARGE: Noelle Marr
  • PRESIDENT: Erin Elliott (transitioning from president-elect to president)


Rounding out the leadership team are members of our board of directors:

  • Leadership Assembly Delegate: Kristine Nicolini, APR
  • Ethics Officer: Jim Streed, APR
  • Programming Chair: Kristin Rozek
  • Website/Communications Chair: Katie Biersach
  • Social Media Chair: Noelle Marr
  • Membership Chair: Kim Stobb Bresser
  • APR Chair: Femi Cole, APR
  • PRSSA Chair: Amanda Schmidt
  • PRemier Awards Chairs: Renae Bauer, Todd McMahon, Hillary Anderson

Our president-elect position is still open, and we always have room for more people to get involved on our committees. If you are interested in getting involved in a way that interests you, let us know by reaching out to Erin Elliott: 

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Ethics Corner

A Foundation in Ethics Is Built in Our Childhood

My wife and I welcomed our first grandchild into the world last July. Consequently, I have become increasingly aware of the way parents (and grandparents) influence a child’s development.

An essay in September’s PRsay blog by Anita Ford Saunders, APR, director of Advancement Communications at Trinity College (CT) and a member of PRSA’s Board of Professional Standards, struck a chord with me. It’s too long to include in its entirety, so I’ve included the parts most relevant to us as practitioners. [Parents and grandparents can read the entire essay here.]

Saunders reminds us that “A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us 'right from wrong' either by lessons learned or by the observation of others’ actions.”

She later ties those early lessons to the PRSA Code of Ethics, saying this is how her parents would break it down:

  1. Free Flow of Information:Protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.
  • Lesson: Tell the truth. (Remember Pinocchio?)


  1. Competition- Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment.
  • Lesson: Fight fair. Actually, don’t fight at all.


  1. Disclosure of Information: Open communication fosters informed decision making in a democratic society.
  • Lesson:Don’t hold information back, even if it may hurt someone’s feelings. When in doubt, refer to lesson one.


  1. Safeguarding Confidences: Protect the privacy rights of clients, organizations and individuals by safeguarding confidential information.
  • Lesson: Trust is earned. Don’t gossip or spread rumors.


  1. Conflicts of Interest: Avoid real, potential or perceived conflicts of interest.
  • Lesson: Be a “stand up” kind of person and have some integrity.


  1. Enhancing the Profession: PR professionals work constantly to strengthen the public’s trust in the profession.
  • Lesson: You should never stop learning.


Saunders notes that the first Code of Ethics was adopted in 1950. “It laid the foundation for integrity and honesty in our profession...It is clearly articulated, and continues to act as a framework for acceptable behavior for practitioners whether they are members of PRSA or not.”

Actions speak louder than words. “Students are watching. Our colleagues are watching. And, as trite as it sounds, the world is watching. We lead by example, and it’s our responsibility to lead with integrity,” Saunders concludes.

“It all goes back to what we learned as kids.”

~ Jim Streed, APR
2018 Ethics Officer
PRSA Northeast Wisconsin

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Member Promotion

One of the best PRSA new member promotions of the year expires in just two days! PR pros who join PRSA by November 30 will receive 3 (yes, THREE!!!) memberships for the price of one!

In addition to your PRSA National membership, which connects you to more than 21,000 public relations and communication professionals, you will also receive a free Chapter* membership (get to know your local peers) AND a free Section* membership (to connect with industry colleagues). Plus, we will also waive the $65 initiation fee. (*Some restrictions apply)

Take advantage of this once-a-year deal and save up to $225! After visiting this site to choose the type of membership that best suits you, fill out the application. Be sure to enter FALL18 in the promo code box!

We're excited to have YOU join our network of area PR pros!

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New Members

We have two new PRSA Northeast Wisconsin members to introduce you to again this month. First, meet Rebecca Brown!

Where do you work? What is the role in your company?

I am the Marketing & Communications Specialist with J. J. Keller & Associates, Inc.

Please share some of your education/employment background.

My personal brand is four things: Driven. Professional. Creative. Passionate. When I completed my Business degree with a double minor in Marketing Strategy & Visual Communications and Fine Arts, I knew that it would provide me with tools I needed to bring my creative side into the corporate world. Upon graduation from UW-Platteville, I worked for Home Instead Senior Care in Green Bay as part of a small corporate team that managed 5 franchise locations in Wisconsin, working my way up to Senior Communications Specialist before landing at J. J. Keller & Associates, Inc.

Describe your typical day.

The primary responsibilities of my role are centered around planning, securing, and executing all print and digital advertising for our 5 different product or service lines, as well as press releases, whitepapers, and various opportunities to share our expertise through radio spotlights, podcasts, articles, or interviews. I work as a liaison between our marketing, creative, and editorial teams to execute all of these different types of content, ensuring their completion and success. I am also a member of our Business Process Improvement team and am pursuing my Content Marketing Certificate through PRSA. My typical day is a busy one!

What do you hope to get out of PRSA?

I am a long-time member of the American Marketing Association, and have always appreciated the resources and support that the membership has provided, as well as the opportunity for further education and networking. Now that my role has taken on more of a PR facet, I am looking forward to exploring those same benefits from PRSA. Please feel free to connect with me on LinkedIn so I can to continue to expand my network in the PR world.

Any hobbies?

Constantly learning new things doesn’t only apply to my professional life; it spills into my personal life too. I tried my hand at container gardening and learned a lot for next year. I also went bow hunting for the first time this year – and got an 8-point buck! Wisconsin sports have a large piece of my heart, so when I’m not out in the garden or the woods, I will be curled up on the couch with my cat, Maverick, watching football, basketball or baseball.

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New Members: Part II

...and now meet new chapter member #2, Chris Brennan!

Where do you work? What is the role in your company?
I work at Georgia-Pacific’s Green Bay operations, which includes five production and converting facilities, as a Public Affairs Manager.

Please share some of your education/employment background.
I have nearly 20 years of corporate communications experience with a focus on internal communications, public affairs and media relations. Most recently, I worked at Kimberly-Clark supporting internal communications, community relations and media relations for the company’s Northeast Wisconsin operations. Prior to Kimberly-Clark, I was based in Chicago supporting strategic communication initiatives within the distribution, manufacturing and production environments of companies such as Grainger, Sara Lee and Wrigley.

I earned a bachelor’s degree in Journalism from Western Illinois University (WIU), Macomb, IL, and a master’s degree in Journalism from Roosevelt University in Chicago. I also received a minor in music from WIU and was a member of numerous bands that performed at music festivals throughout Europe while in college. While living in Chicago, I performed at festivals and clubs across the Midwest as a member of the band Hurricane Gumbo and periodically return to Chicago to perform with the group.

Typical Day

  • Developing and managing internal communications to nearly 2,500 Wisconsin-based employees distributed through leader messaging, employee memos, newsletters and various SharePoint sites.
  • Collaborating with the Georgia-Pacific corporate team in Atlanta on social media and public relations opportunities.
  • Sharing responsibilities of supporting media relations and governmental and public affairs duties across our five Green Bay-based facilities and assisting in the communication needs of two other Wisconsin-based Georgia-Pacific facilities as needed.


What do you hope to get out of PRSA?
As someone new to Northeast Wisconsin, I look forward to meeting local communication professionals and growing my professional network in the area.

Any hobbies?
I live in Appleton with my wife and two teenage sons. Both boys are involved with sports, so this means a lot of nights and weekends attending soccer and baseball games. When not out watching my kids, my wife and I enjoy hearing live music (Mile of Music festival is awesome), playing golf and learning more about outdoor activities and places to visit in Wisconsin.

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Member Anniversaries

Congratulations to the 10 PRSA members celebrating their membership anniversaries in November!

Cole Buergi, Leonard & Finco Public Relations - 18 years

Susan Finco, Leonard & Finco Public Relations - 18 years

Joanna Guza, Dairy Business Association - 2 years

Krissy Lillie, APR, Aurora Health Care - 16 years

Emily Morehart, Insight Creative - 6 years

Jackie Olson, American Transmission Company - 24 years

Rich Redman - 33 years

Kristin Rozek, Green Bay Area Public School District - 8 years

Rachel Sonnentag, O'Connor Connective - 4 years

Scott Stein, Leonard & Finco Public Relations - 18 years

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