August 2019 Newsletter Print

President's Corner

Don’t get me wrong – I’m enjoying these glorious last days of summer. But I don’t dread fall’s arrival. Not only do all my favorite TV shows return, but so do the award shows! I am a sucker for them. You can bet I’ll be glued to my big screen on Sept. 22, silently judging the actors’ speeches – and just maybe their apparel. 

Yet we don’t have to live vicariously through celebrities to enjoy awards ceremonies. We PR pros and the work we do all year long are definitely red-carpet worthy – and so it’s only right that we have our very awards event here in Northeast Wisconsin! 

On the night of November 14, PRSA Northeast Wisconsin will be honoring the best in local PR at our 1 annual PRemier Awards. To celebrate the event’s 10th anniversary, we’re kicking up the glam a notch and holding the ceremony and dinner at the wonderful new Hotel Northland in downtown Green Bay.  

We hope you join us, but we also hope you are a contender for one of our prestigious awards that evening! All you have to do is submit an entry. There are 12 categories, so one is sure to fit a project you’re proud of! Entering is a great way for you and your organization get recognized for the work you do! 

Please also be thinking about the work you’ve seen others do in the last year – and consider nominating them for our individual awards: Communicator of the Year and Young Professional of the Year. Those nominations take just a few minutes to submit but are crucial in shining a spotlight on deserving colleagues! (Nominees do not need to be members of PRSA or PRSSA.)

The deadline to submit an entry for the 2019 PRemier Awards is September 18. But that will sneak up on us before you know it. So block off time on your calendar now and throw your hat in the ring!

See you on the red carpet!  

- Erin Elliott

President, PRSA Northeast Wisconsin

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Upcoming Events

On May 3, 2015, a gunman opened fire on the Trestle Trail walking bridge in Menasha, Wisconsin. He killed three people, wounded another, and ultimately took his own life. During this crisis, police officer Jason Weber was one of two Public Information Officers (PIOs) assigned to the case, which was the first active shooting in the Fox Valley, and ultimately led to the Fox Valley PIO Network.

On September 17, Jason will share his experience as PIO during this historic event and other crises he worked on during his career. He will share advice on how he handled media relations, what worked well and what he would have done differently. Jason will also share his tips for creating a crisis plan and the importance of preparing your organization for a crisis.

Register today!


$25.00 PRSA Member
$30.00 after 05:00 pm September 12

$30.00 Guest
$35.00 after 05:00 pm September 12

$15.00 Student
$20.00 after 05:00 pm September 12

About the Presenter:

Jason Weber was a police officer in the Village of Fox Crossing from 1990 to 2018. In the last 12 years of his career he was assigned to the detective division and worked as the community liaison officer and PIO. He worked on numerous high profile cases, including officer-involved shootings, sexual assaults, a missing persons case and more.

Jason “retired” as a police officer and currently works at Northeast Wisconsin Technical College as Public Safety Training Coordinator. He is in charge of the specialized public safety training for law enforcement, corrections, fire, emergency medical services and some civilian courses.

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Have you had “The Talk” with your clients?

No, not THAT talk -- I mean the talk about ethics in business and communication. That talk.

It’s not just a necessary conversation between agencies and clients. It’s also an important topic for discussion within PR work groups and executive teams.

As with the original talk you or your parents might awkwardly have had, it can be a difficult discussion to start. What’s the proper place and time? How do you even introduce the topic?

We’re fortunate that Mark McClennan, APR, Fellow PRSA, has brought his 25 years of PR experience to us via Ethical Voices: Real Ethics Stories from Real Pros. In his weekly podcast and blog, Mark and his featured guests take us beyond the theory, out of the classroom and onto the mean streets of ethical communication in daily life.

Mark’s advice to me was this: Introduce the topic based on current events or recent articles and ask, “How are we handling this?” or “How would we handle this?” Then sit back and let your client, your account executive or your communications team knock it around.

For example: How would we handle communications during a layoff? What would we do if any personally identifiable information in our care were breached? What would we do if one of our supply chain partners engaged in unethical practices? Company “X” was in the news for an ethical lapse; how would we respond if it were us?

The ensuing discussion can be enlightening for everyone. Maybe things are in place and you’ve got this covered. Maybe you’ve covered two out of three aspects, but that third one needs work. Maybe you are on completely different pages about this and need to reconcile your differences, which might mean leaving your job or resigning an account. Tough stuff, but important.

I encourage you to check out Mark’s pages, listen to his interviews and follow him on Twitter @McClennan.

I have no doubt you’ll come away a better person, a better practitioner, and a more valued adviser to your clients and employers.

Jim Streed, APR

2019 Chapter Ethics Adviser
Email: [email protected]

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Don't Miss Out!

Wanted: Social Media-Savvy Speakers

Would you like to share your social media expertise with small-business entrepreneurs and enhance your personal or agency reputation?

If so, let us know!

PRSA Northeast Wisconsin recently formed a partnership with SCORE Green Bay to present some basic social media education to SCORE clients. SCORE Green Bay is composed of volunteers who provide business expertise and mentoring to entrepreneurs in northeast Wisconsin. 

With this partnership, we have an opportunity for social media-savvy PRSA members to help SCORE’s budding business leaders understand how social media works.

Here are the details: 

  • A PRSA board task force developed a 60-minute, Social Media 101 workshop designed for a team of two or three people to present to SCORE clients on a quarterly basis. 
  • SCORE Green Bay has already reserved two presentation dates (Sept. 9 and Dec. 6). Noelle Marr and Jim Streed are set to present in September, but December is open.
  • The board welcomes any PRSA Northeast Wisconsin Chapter members to present and enhance the pre-developed material, either in December or at a future date. This will give you and/or your agency an opportunity to share your expertise and enjoy some exposure to potential clients. These presentations are not sales pitches, but the exposure can be productive. 
  • As part of the presentations, SCORE would like a list of individuals and companies/agencies who provide social media consulting, training and general support. SCORE mentors and clients may use the list to follow up with resources near them to explore potential business arrangements.


If you are interested in joining the rotation as a presenter, or you would like your name or your company’s/agency’s name included on the SCORE resource list, or if you have any questions, please let us know by emailing Jim at [email protected].

Thank you!

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Calling all PR professionals!

Are you interested in mentoring a college student to be a resource to them and prepare them for life after college? Are you willing to speak to a PRSSA student chapter at UW-Green Bay, UW-Oshkosh or Northern Michigan University in person or via video conference to share your professional journey or discuss PR trends? Do you offer tours, job shadows or internships at your company?

If you answered yes to any of the above, contact Amanda Schmidt at 920-405-1219 or [email protected] to learn more about how you can get involved.

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PRSA International Conference

Saver Rate Deadline is Sept. 13, 2019: Register now and save $100!

If you haven’t had a chance to, please look at the agenda. There are so many good sessions that it will be tough to decide which ones to go to!

In addition to 10 keynote presentations, participants can attend as many as 13 additional breakout sessions – that’s 23 learning opportunities! A sampling of the breakout sessions includes: 

  • Well-Known Journalists Judge Attendee Pitches in “Pitch Tank”
  • Military Public Affairs Helps Hollywood With Movie Blockbusters
  • Leaders Discuss Journalists, Journalism and Free Press in Peril
  • Global Professionals Focus on Communications Worldwide
  • Experts Break Down AI, Analytics, Big Data, ROI
  • Silver Anvil Recipients Outline Award-Winning Campaigns
  • Communicators Dealing With Enormous Crises Detail Road to Recovery
  • And much more!


See you in San Diego!

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Member News

Welcome one of our newest members, Gretchen Steinbecker!

1) Where do you work? What is the role in your company?

I work at Americollect in Manitowoc. We have two divisions: one division serves as the hospital’s customer service team and the other as a healthcare collection agency. My role is Communications & Marketing Specialist.

2) Please share some of your education/employment background.

I have a Bachelors in Business with majors in Marketing and HR from UW Oshkosh, as well as a certification in Graphic Design. Previous employment includes Graphic Design (websites and printed collateral), website content management, employee communication (internal portal, newsletters, email comms and HR project comms support), social media, and change management

3) Describe your typical day.

Every day is different, but I spend a lot of time with recruitment marketing – primarily on social media. I also gather content and manage the layout of our monthly newsletter as well as write press releases. I manage our company branding and content on our website and employee portal.

4) What do you hope to get out of PRSA?

Resources, collaboration, and networking

5) Any hobbies?

Baseball. I have two sons that are actively involved in baseball – high school, legion, and weekend travel ball - so my springs and summers are spent at ballfields watching a lot of baseball games. 😊

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Member Anniversaries

Melissa Wollering, Fincantieri Marine Group, 9 years

Sara Montonati, Miron Construction Co., Inc., 8 years

Terry Charles, PMI Entertainment Group, 4 years

Mary Rhode, United Way Fox Cities, 4 years

Christopher Jossart, Fox Valley Technical College, 3 years

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