Meeting/Event Information

Becoming a Trusted Strategic Advisor


September 22, 2020
12:00 PM - 1:00 PM
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Webinar (link and instructions will be sent after registration)


We are excited to offer a special opportunity to learn from America’s Crisis Guru ®, Jim Lukaszewski. He has graciously offered to host webinar opportunities at no cost for PRSA chapters this fall, and we are honored to have him speak about “Becoming a Trusted Strategic Advisor” on September 22.

This presentation is based on Jim Lukaszewski’s Jossey Bass bestseller, Why Should the Boss Listen to You? The Seven Habits of a Trusted Strategic Advisor, The Trusted Strategic Advisor Manifesto, and his forthcoming book How to Become a Number One Number Two in Your Organization and Career.

What’s in this course for you? You will learn how to get your boss and other leaders to listen to you earlier and more frequently. Lukaszewski will touch on 10 areas of personal and professional consideration and reflection necessary to become a trusted strategic advisor. You will learn what management really wants from advisors, and how to apply the “three options strategy” in giving advice and convincing management to act. 

Lukaszewski will also cover the biggest mistakes advisors frequently make, and more. Don’t miss this presentation if you’re interested in becoming more influential in your career and your organization. 

About the Presenter:

James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA
PRSA BEPS Emeritus
America’s Crisis Guru®

Jim Lukaszewski  is one of America’s most visible corporate go-to people for senior executives when there is trouble in the room or on the horizon. As America’s Crisis Guru®, Lukaszewski is known for his ability to help executives look at problems from a variety of sensible, constructive and principled perspectives. He is known for taking a business approach rather than traditional PR strategies by teaching clients to take highly focused, ethically appropriate action. 

He believes that all questionable, inappropriate, unethical, immoral, predatory, improper, victim-producing and criminal behaviors are intentional. All ethical, moral, compassionate, decent, civil and lawful behaviors are intentional. The choice is clear and always yours. 

Lukaszewski has written 14 books and hundreds of articles and monographs. His newest book, The Decency Code, The Leaders Path to Integrity and Trust was published by McGraw Hill in March 2020.

Jim has been a student of the pathology of management and leadership misbehavior for more than 40 years. He has used this knowledge in real time to guide the recovery of over 300 companies, domestic and international, through over 400 victim producing events. Lukaszewski believes that while every organization experiences a variety of difficulties and challenges as they operate, those that suffer serious adverse circumstances do so as the result of their intentional decisions, acts, and omissions. 

He has received most of the significant US professional recognitions from public relations organizations and academic institutions. His profile appears in Wikipedia, and more than 20 editions of Who’s Who. Corporate Legal Times once listed him as one of 28 experts to call when “All Hell Breaks Loose.”

His work in Public Relations Ethics began in 1984 when he was appointed to the Board of Ethics and Profession Practice of the Counselors Academy. In 1994 he was appointed the PRSA National Board of Ethics and Professional Standards. In 2016 The PRSA National Board appointed Jim BEPS Emeritus. He remains an active but ex-officio member of BEPS.


$0.00 Member Ticket

$0.00 Student

$0.00 Non-member

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