Visual Storytelling 101
October 21, 2019
8:30 AM - 1:00 PM
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The Eagle Event Center at Northeast Wisconsin Technical College
2740 W. Mason St.
Green Bay, WI 54307
Visual Storytelling 101
In today’s world, PR pros are asked to wear many hats – including graphic designer and videographer. You likely didn’t get a degree in every skill you’re required to rock, but don’t let that stop you from jumping in with both feet. With some basic know-how, your messages can become visual magic. And that’s where PRSA Northeast Wisconsin’s VisualStorytelling 101 comes in!
PR pros who attend this three-hour, in-the-trenches training will learn to create graphics and video that look beautiful, download quickly, and contribute to a user-friendly interface experience. Top industry instructors from Northeast Wisconsin Technical College will teach you the most important basics of videography and graphic design. You’ll walk away with a better understanding of how to show off your organization in the best light – and feel confident that you can pull it off.
Don’t miss this chance to share new ideas, master new concepts and find inspiration to visually tell the story of your brand! Be sure to bring your smart phone and laptop for this hand-on experience. And plan to stay for lunch and networking afterwards!
Kristy Grathen is a Wisconsin-based graphic artist. Since 2016, she has been a member of the Design Faculty at Northeast Wisconsin Technical College in Green Bay. After earning a BA in Studio Arts – Illustration emphasis from UW-Green Bay, Kristy has worked for over 16 years with a variety of clients and non-profits as a collaborator and freelancer. Prior to her educator role, she was a longstanding in-house designer with an international outerwear brand. She specializes in branding, packaging, product design, environmental graphics and making pixel magic in Photoshop. In addition to all that, she also holds some mad skills in social media campaign layout, web concept design, and technical illustration.
Pat Saxe has over 20 years of experience teaching Digital Media Technology at Northeast Wisconsin Technical College in Green Bay. (In fact, he helped develop the Digital Media Technology associate degree at the College!) He and his wife own and operate Tundra Films, specializing in video production, editing and delivery of company and non-profit events, product videos or explainers for self and corporate promotion and video documentation. Pat is certified as an Apple Pro Trainer in Final Cut Pro X digital video editing software 2009. He holds a BA in Continuing Adult Education & Training from University of Wisconsin- Stout. Pat is currently working on a MA Communications Digital Media Marketing from Southern New Hampshire University.
8:30-9 a.m.: Registration and light breakfast
9-10:30 a.m.: Videography 101
10:30-10:45 a.m.: Break
10:45 a.m.-12 p.m.: Graphic Design 101
12-1 p.m.: Lunch and Networking with Your PR Peers
The Eagle Event Center at Northeast Wisconsin Technical College (2740 W. Mason Street, Green Bay, WI 54307)
Park in Lot H. and enter through door No. 9, going down the stairs. Here is a link to a campus map: https://www.nwtc.edu/NWTC/media/About-Us/NWTC-Green-Bay-Map.pdf.
$65.00 PRSA Member
$70.00 after 05:00 pm October 17
$85.00 after 05:00 pm October 17
$55.00 after 05:00 pm October 17