Meeting/Event Information

When Crisis Plans Become Reality: Lessons from a PIO


September 17, 2019
11:30 AM - 1:00 PM
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The Marq
3177 French Road
De Pere, WI 54115

On May 3, 2015, a gunman opened fire on the Trestle Trail walking bridge in Menasha, Wisconsin. He killed three people, wounded another, and ultimately took his own life. During this crisis, police officer Jason Weber was one of two Public Information Officers (PIOs) assigned to the case, which was the first active shooting in the Fox Valley, and ultimately led to the Fox Valley PIO Network.

On September 17, Jason will share his experience as PIO during this historic event and other crises he worked on during his career. He will share advice on how he handled media relations, what worked well and what he would have done differently. Jason will also share his tips for creating a crisis plan and the importance of preparing your organization for a crisis.

About the Presenter:

Jason Weber was a police officer in the Village of Fox Crossing from 1990 to 2018. In the last 12 years of his career he was assigned to the detective division and worked as the community liaison officer and PIO. He worked on numerous high profile cases, including officer-involved shootings, sexual assaults, a missing persons case and more.

Jason “retired” as a police officer and currently works at Northeast Wisconsin Technical College as Public Safety Training Coordinator. He is in charge of the specialized public safety training for law enforcement, corrections, fire, emergency medical services and some civilian courses.


$25.00 PRSA Member
$30.00 after 05:00 pm September 12

$30.00 Guest
$35.00 after 05:00 pm September 12

$15.00 Student
$20.00 after 05:00 pm September 12

Future Meetings

WisCOMsin Awards Ceremony: Celebrate with the Winners of the First-Ever Statewide Communications Award Program April 27, 12-1 p.m.


April 27, 2021


12:00 PM to 1:00 PM


Webinar (link and instructions will be sent after registration)

May we have the envelope, please?

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