Meeting/Event Information

Become a Triple Threat in Social Media Strategy

November 01, 2018
8:30 AM to 1:00 PM
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The Marq
3177 French Road
De Pere, WI 54115

Don’t miss PRSA’s annual professional development workshop, which always packs a powerful PR punch. This year, we’re amping up our social media strategy skills with presenter Dr. Sara Steffes Hansen, chair and associate professor in the Department of Journalism at the University of Wisconsin Oshkosh. Dr. Hansen has 15 years of professional experience, including work as a director, manager, and consultant in strategic communication, largely with high-tech and Fortune 500 companies. Her research focuses on brands and social media related to consumer marketing and political image-making.

Dr. Hansen’s three interactive sessions will be focused on three skills you need to achieve your organization's desired social engagement outcomes:

Digital Analytics - Digital analytics provides key insights regarding which content resonates with an organization's key publics. Learn more about data-driven insights, explore which content your users consume and engage with and identify opportunities to provide a user-driven engagement experience. 

Social Listening - Social listening provides an understanding of which social media conversations users are interested in and whether or not an organization is a part of these vital exchanges. Is your organization part of the conversation? Learn how social listening can help you identify what users are talking about and whether those conversations are helping or hurting your business model. Find and leverage opportunities to join the conversation, engage your users and learn valuable insights to inform your social media strategy.

Content Curation - Content curation establishes organizations as knowledgeable, credible thought leaders. Struggling to feed the 24/7/365 content cycle? Learn content curation strategies that will position your organization as a credible thought leader while providing an ongoing stream of new content ideas. This session focuses on understanding the process of content curation and learning easy-to-use tools to find the right kind of content.



8:30-9 a.m.: Registration

9 - 10 a.m.: Digital Analytics

10 - 11 a.m.: Content Curation

11 - 12 p.m.:  Social Listening

12 - 1 p.m. – Lunch and Networking with Your PR Peers




$65.00 Member: Includes 3 interactive sessions and lunch
$75.00 after 12:01 am October 25

$80.00 Guest: Includes 3 interactive sessions and lunch
$90.00 after 12:01 am October 25

$50.00 Student. Includes 3 interactive sessions and lunch
$60.00 after 12:01 am October 25

REGISTRATION INFO: To receive the rates noted above, you must register three (3) business days before the event. Example: Register by 5 p.m. Thursday for a Tuesday lunch meeting. We now accept VISA, MasterCard and Discover (for online registration only) in addition to cash and checks at the door. Make checks payable to PRSA Northeast Wisconsin. Registrations received after the registration deadline are subject to a higher registration fee ($5 plus registration).

CANCELLATION POLICY: PRSA Northeast Wisconsin works with each venue to ensure there is plenty of food and there is adequate meeting room space. When you register, we are counting on your participation and payment. If you must cancel, please contact Melissa Sabel at before the registration deadline. Registrants who pay by credit card but then cancel before the deadline will receive a refund minus 10% to cover the credit card fees the Chapter has incurred. No refunds will be granted after the registration deadline. No-shows will be billed the full registration fee.