Meeting/Event Information

REGISTRATION INFO: To receive the rates noted above, you must register three (3) business days before the event. Example: Register by 5 p.m. Thursday for a Tuesday lunch meeting. We now accept VISA, MasterCard and Discover (for online registration only) in addition to cash and checks at the door. Make checks payable to PRSA Northeast Wisconsin. Registrations received after the registration deadline are subject to a higher registration fee ($5 plus registration).

CANCELLATION POLICY: PRSA Northeast Wisconsin works with each venue to ensure there is plenty of food and there is adequate meeting room space. When you register, we are counting on your participation and payment. If you must cancel, please contact Melissa Sabel at before the registration deadline. Registrants who pay by credit card but then cancel before the deadline will receive a refund minus 10% to cover the credit card fees the Chapter has incurred. No refunds will be granted after the registration deadline. No-shows will be billed the full registration fee.

Professional Development Day: A New Look into Digital Media with Video, Snapchat and Instagram

October 17, 2017
9:00 AM to 2:30 PM
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The Marq
3177 French Road
De Pere, WI 54115

Are you looking for hands-on and tactical ways to bring your digital media strategies to the next level? Join PRSA Northeastern Wisconsin for “A New Look into Digital Media with Video, Snapchat and Instagram.” Presented by Tim Cigelske, social media director at Marquette University, you will leave these two workshops with immediate takeaways to improve your businesses digital strategy.  

Tim CigelskiTim Cigelske is Social Media Director at Marquette University and an adjunct professor teaching social media analytics and measurement in Marquette’s Diederich College of Communication. Cigelske has a journalism degree with stints writing for newspapers and magazines such as Budget Travel and Runner’s World, and he’s currently finishing a master’s in digital communication with a thesis on the topic of Gen Z’s use of Snapchat. He is the author of “Analytics to Action: A Guide to Social Media Measurement,” and he regularly consults and leads social media workshops for communication professionals, businesses and corporate leaders. In addition to his focus on social media, Cigelske teaches a popular honors program seminar at Marquette called The Art and Science of Creativity.

Morning Session: "Video for Digital and Social Media"

Short videos on social media are becoming a dominant form of communication. Videos are an effective way to share your story, with hospitals publishing inspirational patient narratives, manufacturers revealing “behind-the-scenes” stories, and schools sharing motivational videos.  And it’s not just public storytelling -- internal videos can increase employee knowledge, engagement and loyalty. When you want to inspire, inform or persuade, videos have become a powerful asset in the communications toolbox.

Are you making the most of this communications channel? Join us at this workshop for an overview on quickly producing videos, including live streaming, mobile editing, video slideshows and more. You’ll learn how to use tools and apps to produce quick, entertaining videos from 6 seconds to 6 minutes. Recommended for anyone who wants to learn real-life methods to produce impactful videos.  

Afternoon session: "Snapchat and Instagram Stories 101"

Why have Snapchat and Instagram become key platforms for Millennials and Gen Z? Instagram and Snapchat can drive awareness of your business/organization and build an engaged online audience. In fact, Snapchat is now a distribution outlet for brands like CNN, Mashable, and Buzzfeed.

This session will show you how to harness the engagement of Snapchat and Instagram to tell substantive stories and rapidly respond to events. Participants will learn tactical skills, with hands-on training and a primer into Snapchat and Instagram Stories culture. Recommended for anyone who wants to understand emerging social media behavior, dive deep into these channels, and learn techniques to tell brand stories in this new environment.

9:00 to 9:30 a.m. -- Registration
9:30 to 11:30 a.m. -- Video for Digital and Social Media
11:30 a.m. to 12:30 p.m. -- Lunch
12:30 p.m. to 2:30 p.m. -- Snapchat and Instagram Stories 101

NOTE: Advance registration is encouraged; walk-in registrations will be accepted, space permitting.


$65.00 PRSA Member
$75.00 after 01:00 am October 3
$55.00 Earlybird rate before September 15

$80.00 Non-member/Guest
$90.00 after 1:00 am October 3
$70.00 Earlybird rate before September 15

Future Meetings

Ethics and Social Media

September 18, 2018
11:30 AM to 1:00 PM

The Marq
3177 French Road
De Pere, WI 54115

This highly interactive session will explore the special Public Relations ethics challenges posed by social media, ways to manage them for yourself and your clients, and how a new generation of practitioners deals with them.

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