December 2017 Print

Letter from the President

As 2017 draws to a close, I want to thank you for being part of PRSA Northeast Wisconsin.

Your participation in PRSA improves our professional communications community. If you attend events, you enrich networking opportunities. If you read the newsletter, you become familiar with programs and resources. If you serve on the board, you support essential chapter infrastructure.

Your involvement with PRSA Northeast Wisconsin is valued and appreciated. I hope you feel that PRSA brings you communications resources, expertise and networking.

Not all areas of the country have a local PRSA chapter: Northeast Wisconsin is fortunate to have so many remarkable professionals committed to learning and growth.

It’s been an honor to serve as chapter president in 2017. I appreciate the time and energy that the volunteer board, committees, and chapter members put into making this an amazing PRSA chapter. Thank you for enriching our careers and lives.

My toast to you: Here’s to an amazing 2018. To growth, service and happiness!

Best wishes,

Angela Brumm, APR

President, PRSA Northeast Wisconsin

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Upcoming Events

A special delight every year, join us on Tuesday, Dec. 19 as we gather for lunch at a'Bravo Bistro and Wine Bar to celebrate another successful year of advancing the PR profession in Northeastern Wisconsin. Lunch starts at 11:45 a.m. to beat the noon rush!

Known for its intimate and unique ambiance and attention to detail, a'Bravo is an upscale deli that never fails to warmly welcome us with their award-winning artisan specialties.

Registration includes an array of sandwiches, salads and desserts prepared especially for PRSA. A'Bistro is located easily near the intersection if I-43 and 172 (near Target and Costco), and well worth the drive from anywhere! 


$10 PRSA Member

$15 Non-Member

$10 Full-Time Student

Register now!

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PRemier Awards

On Nov. 14, PR pros from across Northeast Wisconsin gathered together for a very special reason: to recognize and celebrate the exceptional practice of public relations by professionals in the area at our annual PRemier Awards event. Of the 12 projects nominated, five took home trophies. Those receiving an Award of Excellence include:

  • United Dairy Industry of Michigan Campaign - Hillstrom PR (Integrated Communications Category)
  • Milk Means More Website - Hillstrom PR (Online Communications Category)
  • Port of Green Bay Whiteboard Video - Leonard & Finco Public Relations (Online Communications Category)
  • Waseda Farms Positioning, Messaging & Branding - O'Connor Connective (Branding/Reputation Management Category)


The coveted Grand Award was presented to Hillstrom PR for the United Dairy Industry of Michigan Social Media Outreach. (Pictured above is PRSA Northeast WI President-Elect Melissa Sabel presenting this award to Sara Romenesko of Hillstrom PR)

We were also treated to an enthusiastic presentation by our 2017 Communicator of the Year, NEW Water's Tricia Garrison. As the communication and education coordinator, she is responsible for a wide range of communication activities including community and customer outreach, local government relations, media relations and educational programming. And during this past year-and-a half, she’s had to handle an additional responsibility: communicating the construction of R2E2 - a new wastewater treatment facility. By the end of her talk, the entire room could clearly see how deserving Tricia is of this prestigious award! 

Thank you to all who entered and attended this year's PRemier Awards, and a big congratulations to all the winners!


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In October, nine members of the UW Oshkosh PRSSA Chapter attended the PRSSA National conference in Boston. Our chapter donated $300 towards the cost of their trip, and judging by the hardware they brought back, they certainly earned their keep!

During the conference, the students were presented with a total of six awards: two chapter and four individual. The entire chapter was awarded a Star Chapter Award, an award given based on completing a set of 10 criteria that leads a chapter to success. The chapter’s 2017 Blooming Lives Campaign to promote organ donation awareness as part of the annual National Organ Donation Awareness Competition, NODAC, placed 2nd among chapters throughout the nation. Individual awards were also presented to our chapter’s 2016-2017 president Katie Biersach and our current president Monica Salmeri. Biersach and Salmeri were two of just 17 students awarded the PRSSA National Gold Key Award, an award presented to individuals who excel in their academic study of public relations, have pursued ambitious professional development opportunities and are leaders in their PRSSA Chapter. Biersach was also one of only 7 students awarded the National President’s Citation and the lone winner of the Ron Culp Scholarship for Mentorship.

Considering 354 total chapters compete for these awards, UWO’s performance was truly spectacular. 

It’s noteworthy to point out that two of the members of UWO PRSSA are also members of National Committee subcommittees. Biersach and Alicia Kahl were chosen to serve at the national level: Biersach serves as a regional ambassador where she is in charge of contacting 20 chapters at the beginning of each semester and ensuring they are on track for success. Kahl serves on the graphics subcommittee and creates promotions for the PRSSA National social media accounts as well as their website.

Congratulations to all these impressive students! The future of PR is clearly in fantastic hands!

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'Tis the Season: Give and Receive Ethically

Would it be too Grinch-like of me to use this season of giving to highlight the PRSA Code of Ethics statement about giving and receiving gifts?

If you'll forgive me, I'll be brief.

Under the Code Provision "Free Flow of Information," we're directed to "Preserve the free flow of unprejudiced information when giving or receiving gifts by ensuring that gifts are nominal, legal and infrequent."

Examples of improper conduct under this Provision are:

  • A PRSA member representing a ski manufacturer gives a pair of expensive racing skis to a sports magazine columnist to influence the columnist to write favorable articles about the product.
  • A PRSA member entertains a government official beyond legal limits and/or in violation of government reporting requirements.

So, go easy on the eggnog and the gift-giving this year. As a wise man once said, "All things in moderation."


~ Jim Streed, APR – 2017 Ethics Officer

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Member Anniversaries

Happy anniversary to these chapter members, who are celebrating membership milestone this month:

Sara Ives, Neuroscience Group - 3 years

Stephanie Dlugopolski, Johnsonville Sausage - 20 years


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