September 2017 Print

Letter from the President

As I write this, my to-do list seems a mile long. And without direction, my activities turn to Outputs: Responding to emails. Fulfilling requests. Checking items off the to-do-list.

So periodically I ask: What is the Outcome I want?  Is this activity necessary to achieve it? What is distracting me from this Outcome?

 What Outcomes do you want in the next few months? And how can you focus on accomplishing them?

 If you’d like to learn about Outcomes and Outputs, check out page 23 in the APR Study Guide. You may wonder why it matters, but consistently choosing to focus on Outcomes can make a huge difference.

 I bet we’ll all be better off -- myself included -- if we focus more on achieving Outcomes.

 “Ask yourself if what you’re doing today is getting you closer to where you want to be tomorrow.”

- Unknown

~ Angela Brumm, APR

President, PRSA Northeast Wisconsin

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Upcoming Events

FUN WITH ETHICS: September 19

While fun and ethics may not seem to belong in the same sentence, we'll tackle Public Relations ethics at our September meeting in a way that will leave you smiling.

Jim Streed Tom Schoffelman

September is Ethics Month in PRSA, which gives us the opportunity to reflect and make a deep dive into the ethics surrounding issues and questions we face daily. In conversation with Jim Streed, APR, chapter ethics officer, and Tom Schoffelman, APR, chapter past president, you'll be invited to:

* Discover your personal "Ethics IQ"
* Learn from your peers' experiences
* Explore the many on-demand resources available to you from PRSA

If you think only wonks and nerds can have fun with ethics, think again. Spend your lunch hour (11:30 a.m. - 1 p.m.) with us at The Marq (3177 French Road) on Tuesday, September 19.   Register now!

$25 PRSA Member
$30 after 7 pm. on September 14

$35 Non-Member/Guest
$40 after 7 p.m. on September 14

$15 Full-Time Student
$20 after 7 p.m. on September 14

A New Look into Digital Media with Video, Snapchat & Instagram: October 17

Are you looking for hands-on and tactical ways to bring your digital media strategies to the next level? Join PRSA Northeastern Wisconsin for “A New Look into Digital Media with Video, Snapchat and Instagram.” Presented at The Marq (3177 French Road) by Tim Cigelske, social media director at Marquette University, you will leave these two workshops with immediate takeaways to improve your businesses digital strategy.  

Tim CigelskiTim Cigelske is Social Media Director at Marquette University and an adjunct professor teaching social media analytics and measurement in Marquette’s Diederich College of Communication. Cigelske has a journalism degree with stints writing for newspapers and magazines such as Budget Travel and Runner’s World, and he’s currently finishing a master’s in digital communication with a thesis on the topic of Gen Z’s use of Snapchat. He is the author of “Analytics to Action: A Guide to Social Media Measurement,” and he regularly consults and leads social media workshops for communication professionals, businesses and corporate leaders. In addition to his focus on social media, Cigelske teaches a popular honors program seminar at Marquette called The Art and Science of Creativity.

Morning Session: "Video for Digital and Social Media" 

Short videos on social media are becoming a dominant form of communication. Videos are an effective way to share your story, with hospitals publishing inspirational patient narratives, manufacturers revealing “behind-the-scenes” stories, and schools sharing motivational videos.  And it’s not just public storytelling -- internal videos can increase employee knowledge, engagement and loyalty. When you want to inspire, inform or persuade, videos have become a powerful asset in the communications toolbox.

Are you making the most of this communications channel? Join us at this workshop for an overview on quickly producing videos, including live streaming, mobile editing, video slideshows and more. You’ll learn how to use tools and apps to produce quick, entertaining videos from 6 seconds to 6 minutes. Recommended for anyone who wants to learn real-life methods to produce impactful videos.  

Afternoon session: "Snapchat and Instagram Stories 101" 

Why have Snapchat and Instagram become key platforms for Millennials and Gen Z? Instagram and Snapchat can drive awareness of your business/organization and build an engaged online audience. In fact, Snapchat is now a distribution outlet for brands like CNN, Mashable, and Buzzfeed.

This session will show you how to harness the engagement of Snapchat and Instagram to tell substantive stories and rapidly respond to events. Participants will learn tactical skills, with hands-on training and a primer into Snapchat and Instagram Stories culture. Recommended for anyone who wants to understand emerging social media behavior, dive deep into these channels, and learn techniques to tell brand stories in this new environment.

9:00 to 9:30 a.m. -- Registration
9:30 to 11:30 a.m. -- Video for Digital and Social Media
11:30 a.m. to 12:30 p.m. -- Lunch
12:30 p.m. to 2:30 p.m. -- Snapchat and Instagram Stories 101

NOTE: Advance registration is encouraged; walk-in registrations will be accepted, space permitting.

$65 PRSA Member
$75 after 1:00 am October 3
$55 earlybird rate before September 15

$80.00 Non-member/Guest
$90.00 after 1:00 am October 3
$70.00 Earlybird rate before September 15


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PRemier Awards

Tick, tock! The deadline to submit your entries for this year's PRSA Northeast Wisconsin PRemier Awards is fast approaching. In fact, the early bird deadline (which offers the lowest entry fee) is THIS FRIDAY, Sept. 15! If you know that will be a stretch to make, don't worry -- the official due date is Sept. 22. (Those who wish to pay a late fee can still submit up until Sept. 29.) 

Before assembling your entry, watch this short video featuring PRSA veteran Jim Streed, APR. Jim shares helpful tips for writing a winning entry according to the PRSA/APR guidelines, giving you the best chance for success this awards season!

The annual PRemier Awards recognizes outstanding PR professionals in Northeastern Wisconsin. A luncheon to honor exceptional award entries will be held Tuesday, Nov. 14, at The Marq in De Pere. Learn more about the 2017 PRemier Awards including award categories, eligibility, deadlines, how to enter and more at

And don't forget about our Communicator of the Year honor! If you you know a PR professional from the area that has demonstrated communications excellence, we want you to nominate them for the 2017 Communicator of the Year! Nominating yourself or a colleague is easy. Simply email  the nominee’s, name, title, employer and no more than 500 words describing their recent accomplishments. Entries are due September 30th. For more information visit:


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Tips and Tricks

Each month, PRSA hosts several webinars on topics important to our profession and our members' professional development. As the kids head back to school this month, remember to make time advance your knowledge set, as well! Mark your calendars for the following upcoming webinars:


If a topic intrigutes you but you aren't able to listen in at that day/time, note that each webinar will be available on-demand about a week later!

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