Meeting/Event Information

The Podcast Renaissance

March 20, 2018
11:30 AM to 1:00 PM
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The Marq
3177 French Road
De Pere, WI 54115
http://www.the-marq.com/
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Podcasts are episodic series of digital audio or video files which users can download and listen to, often through a subscription. They are distinct from Internet radio, which involves streaming rather than downloading.

But what does that mean to you, your brand, your clients and your communications plans for 2018? Podcasts are an emerging communication tool that  brands are taking notice of and leveraging to attract specfic audiences, from healthcare to tourism, technology to consumer goods.

What are podcasts? How did they emerge as a communications channel? What are the best ways to produce a podcast and what channels do you use to promote them? Is a podcast good for your brand? What are the KPIs? How do I "sell" a podcast to my leadership team and/or decision makers? What sort of lasting impact will podcasts have on my brand?

This session will answer all these questions and more, providing an in-depth look into this medium - and help you determine when a podcast may be a good way to communicate to your audiences. 

About our speaker: Dan Trzinski, owner of Platypus Advertising + Design, is a nationally respected multi-media strategist and markting researcher. For more than 30 years he has studied how conusmers interact with brands and their reaction to various marketing efforts. He and his team have been early adopters of social, search and digital marketing. When he saw the renaissance in podcasting, he installed a new Pod Room to record and edit podcasts in-studio and remotely anywhere in the world. The company now offers podcasting as a service and has even created a weekly podcast series of its own on branding and marketing called "Brandstorm."

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Tickets

$25.00 PRSA Member
$30.00 after 9:00 pm March 15

$35.00 Non-Member/Guest
$40.00 after 9:00 pm March 15

$15.00 Full-time student
$20.00 after 9:00 pm March 15

Future Meetings

June PR Social Hour

June 21, 2018
5:00 PM to 7:00 PM

Hinterland Brewery
1001 Lombardi Ave.
Green Bay, WI 54304
http://www.hinterlandbeer.com

Kick off the summer with a social hour across from historic Lambeau Field!

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REGISTRATION INFO: To receive the rates noted above, you must register three (3) business days before the event. Example: Register by 5 p.m. Thursday for a Tuesday lunch meeting. We now accept VISA, MasterCard and Discover (for online registration only) in addition to cash and checks at the door. Make checks payable to PRSA Northeast Wisconsin. Registrations received after the registration deadline are subject to a higher registration fee ($5 plus registration).

CANCELLATION POLICY: PRSA Northeast Wisconsin works with each venue to ensure there is plenty of food and there is adequate meeting room space. When you register, we are counting on your participation and payment. If you must cancel, please contact Melissa Sabel at info@prsanewis.org before the registration deadline. Registrants who pay by credit card but then cancel before the deadline will receive a refund minus 10% to cover the credit card fees the Chapter has incurred. No refunds will be granted after the registration deadline. No-shows will be billed the full registration fee.