Awards

PRemier Awards

The PRSA Northeast Wisconsin Chapter's annual PRemier Awards recognize the exceptional practice of public relations by professionals in the area. We choose to honor local PR professionals — the thought leaders who drive creative, strategic, effective and ethical communications. By holding up an example of what is possible, we hope to inspire both innovation and a strong foundation in our work and encourage a higher level of performance among all Northeast Wisconsin PR practitioners.

Award Categories

PR Campaigns

Honors entire PR strategic campaigns from beginning to end. Entries should include information regarding each stage of the project, including all tactical materials and actions.

  • Media Relations
    A comprehensive, stand-alone media relations program to promote awareness or understanding of an issue, product, service, or event. The program should be driven entirely by media relations.
  • Integrated Communications 
    Programs that exemplify creative and effective integration of public relations tactics with at least one other marketing communications tool, such as advertising. Evidence of integration of strategies, budget, and evaluation should be provided.
  • Issue Communications 
    Programs undertaken to deal with an event or issue that had an extraordinary impact on an organization, its employees, membership or other public. Due to the sensitive nature of this type of work, documents marked "sensitive" will be treated with strict confidentiality. This could also include external relationship-building campaigns for communicating with the community, investors, or legislators.
  • Internal Communications 
    An ongoing or one-time program targeted to a special public (e.g. volunteers, members, employees, affiliated dealers or franchises).
  • Special Events 
    Special events may include anniversaries, celebrations, openings, guerrilla campaigns, web events, or other programming that creates opportunities to affect a connection with the desired target audience.
  • Branding / Reputation Management
    Programs aimed at building or restoring a distinct brand or reputation. This could also include community relations for introducing a new product or service into the market/area.
  • Miscellaneous
    This category represents all other public relations campaigns that do not fit neatly into any of the other categories.

 

PR Tactics

Honors specific tactics implemented as part of a larger campaign. Entries should include a description of how this one piece of the puzzle fits into and supports the big picture.

  • Media Relations/Press Kits 
    A singular media relations tactic, such as a news release, media pitch, or resulting media placement, which helped to promote an issue, product or service. This could also include a press kit compiled to pitch or promote a single idea or event.
  • Corporate Publications/Marketing Materials
    This category represents any corporate publication other than a newsletter or magazine, such as an annual report, brochure, direct mail piece, etc. These publications may be used as marketing materials.
  • Newsletter/Magazine
    Newsletters or magazines can be written and published online or offline and delivered on a regular, periodic basis to provide timely information to target audiences while supporting an organization's overall objectives. Please provide three consecutive issues for review.
  • Online Communications 
    Websites, blogs, social media, video, Facebook, Twitter and more fall into this category. Both external and internal uses are eligible.
  • Miscellaneous 
    Any public relations project that does not fit into one of the previous categories, such as public service announcements, corporate video, speeches, etc.

 

To submit an entry for the 2017 PRemier Awards, download and complete the Entry Form.

To learn more about how to submit a winning entry, visit the Entry Guidelines page.

Communicator of the Year

The 2017 PRemier Awards Committee will present the Communicator of the Year award to an individual who has demonstrated communications excellence. This award will honor a person whose contributions have occurred in part, or in whole, because of particularly effective work in the areas of public relations, marketing, media relations or general communications. To learn more, or submit a nomination, visit the Communicator of the Year page.

2017 Entry Fees and Deadlines

Entry

Deadline
(no later than 5pm)

Price
(Members)

Price
(Non-members)

PRemier Early Bird

Friday, September 15, 2017

$30

$45

PRemier Regular

Friday, September 22, 2017

$45

$60

PRemier Late

Friday, September 29, 2017

$60

$75

 

Eligibility

  • Entries may be submitted by PRSA Northeast Wisconsin Chapter members and non-members.
  • The work must be completed either by a PR professional who lives or works in Northeast Wisconsin OR on behalf of a company, organization, or individual located in Northeast Wisconsin.
  • To be eligible for a 2017 PRemier award, the bulk of the entry's implementation and measurable results must have occurred between January 1, 2016 and August 31, 2017.

 

Judging

Each entry is judged in four categories, based on the Four-Step Planning process used for Accreditation in Public Relations (APR): Research, Planning, Implementation and Evaluation. To learn more about judging process and criteria, visit the Judging Process and Criteria page.

Awards Banquet

The 2017 PRemier Awards and the Communicator of the Year award will be presented at a luncheon from 11:30 am to 1:00 pm on Tuesday, Nov. 14, at The Marq, 3177 French Road, De Pere. 

Questions? Contact the Awards Committee at prsanewawards@gmail.com.