Sign Up for our Newsletter

Carrie Ivacko 

Q: Where do you work? What is your role at the company?    
I work at Heidel House Resort & Spa in Green Lake. My role as the Marketing Coordinator involves a variety of tasks to support the resort's marketing efforts.  

Q: Please share some of your education/employment background.
This is my first position since graduating from UW-Stevens Point in August. While at UWSP I was the Secretary of our PRSSA chapter, Co-chair of Colleges Against Cancer and had a brief stint creating PSA's for the student-run radio station. I also interned for the Association of Downtown Businesses and worked at the Ramada. This past summer I completed my Communication-PR degree with an internship in London at Mason Williams, a consumer PR agency. All of these experiences helped shape my enthusiasm for PR and destination marketing.

Q: Describe your typical day. 
I usually start by taking a moment to enjoy the beautiful views of Green Lake and appreciate how peaceful the area is. It really puts things in perspective when my to-do list is a mile long, which is - you know - every day! Although no two days are the same, some of my key responsibilities are to oversee the resort's social media sites, update website content, design and write copy for ads and collateral, explore PR opportunities, take photographs, monitor competitors and research industry trends.

Q: What do you hope to get out of PRSA?
I enjoyed and benefited so much from being involved in PRSSA and look forward to having a similar experience in PRSA - developing skills, staying current and networking. I'm really looking forward to attending Northeast Wisconsin events and getting to know other members.

Q: Any hobbies?
I love to read and write, travel, explore new foods and do just about anything outdoors.